To escape the hustle & bustle of city life and deadlines, the urban youth often finds a way to nature. Hiring a property at a farmhouse or a quiet lake is more pleasing than flying to another city for a break. The return to nature – to our roots – creates a sense of belonging and safety. Nature is believed to restore our health, peace, mind & body clock. Which is why we are more and more attracted to move backwards and slow the pace of life.

The urban youth today is driven to stick to organic food, holiday amongst nature, be more closely rooted to family, appreciate the strength of joint families, value bonding, adopt more spiritual practices like yoga, meditation, vipasanna, etc to nurture positive living. So, since the mood & awakening of the urban youth is driven towards positivity, how about making fashion a positive cause? Why don’t we wear fashion to support a positive change?

Let’s wear fashion to connect, to refresh, to blossom.
Let’s wear fashion to spread positivity.

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Photographer: Sanjib Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra