Kusumanjan Banerjee

Polar Electric by Monkey Wrench

Polar Durga Pujo by Monkey Wrench Communications Kolkata

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The hubbub of pandal-hopping, the plethora of festive feasts, and the rush to look your coolest—what powers this electrifying energy in the atmosphere during Durga Pujo? The strength and core of Polar’s products that run without a break! 

Be it a Polar fan that offers a sense of relief to the dhaakis, the Polar iron that wipes out every kind of crease on your festive wear or the induction cooktop that is used to prepare bhog for the neighbourhood pandal. We’ve displayed the stellar core of Polar products through the form of an electronic energy board that powers us to remain hassle-free and sorted.

Agency: Monkey Wrench Communications

Brand: Polar Electric
Creative Head: Sudip Dey
Creative Director Copy: Madhura Chakravarty
Head of Account Management: Kusumanjan Banerjee
Art Supervisor: Saptadip Dey Sarkar
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Account Group Head: Adrija Kundu
Account Executive: Somasree Roy
Agency: Monkey Wrench Communications

Link Pens

Pentonic Pujo- Linc Pens by Monkey Wrench Communications, Kolkata

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Ever wondered how our words travel?

How does our imagination take flight?

How do our ideas reach others?

Like Maa Durga and her family mount on their vehicles/vahanas to arrive amongst us, similarly our thoughts, words and imagination too need a vahana — an instrument of support. Through the following series, we have created our favourite vahanas, using the Pentonic pen as a visual device, elevating our thoughts and ideas. 

Agency: Monkey Wrench Communications, Kolkata
Brand : Linc PensCreative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Head of Account Management: Kusumanjan Banerjee
Senior Account Manager: Pragna Chakraborty

Linc Pens : Pooja Moments by MonkeyWrench, Kolkata

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Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. And a pen plays an indispensable part in it. Be it assigning Bhog coupons, making the list of shopping essentials for rituals, or doing the rounds for donations – one just can’t do without a pen. Celebrating this and so much more, here is a campaign showing the festive madness through fun doodles that illustrate the role of a pen in major Puja moments.


Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Art Director: Koushik Jana
Illustrator: Koushik Jana
Copywriter: Ishita Chakraborty
Client Servicing Director: Kusumanjan Banerjee
Client Servicing: Anirban Banerjee

Supra Pens by Monkey Wrench Communications, Kolkata

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Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Sr. Copywriter: Ishita Chakraborty
Art Direction & Animation: Pivari Kejriwal
Voice Over: Prachi Joshi
Client Servicing Director: Kusumanjan Banerjee
Music: Subhadeep Sarkar
Special credits: Sanjay Joshi, Pawas Shah

https://youtu.be/lyPZFC5DkcU

#MaskUp by Monkey Wrench, Kolkata

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SYNOPSIS

#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.

CREDITS

Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee

#MaskUp By Monkey Wrench, Kolkata
#MaskUp By Monkey Wrench, Kolkata

Polar Electric by Monkey Wrench, Kolkata

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Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.

Polar Fans by Monkey Wrench Kolkata

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As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas

No Lockdown For Education : MonkeyWrench, Kolkata

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The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

CREDITS:

Agency: Monkey Wrench Communications
Creative Director : Ashis Mridha
Associate Creative Director : Madhura Chakravarty
Client Servicing Head : Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit : Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics : Anubhav Mridha, Soumitra Sengupta
Supervision & edit : Arijit Seth
Music : Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty