Madhura Chakravarty

Walmart Global Tech by Zensciences, Bangalore

Synopsis:

Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.

Credits

Agency: Zensciences, Bangalore
Co-Founders: Rahul Koul & Rohit Kumar MS.
Client: Walmart Global Tech India, Bangalore
VP Brand Solutions: Sathya Kumar
Head of Marketing: Mili Biswal
Creative Director: Madhura Chakravarty
Marketing Director: Mayank Panjratan
Account Director: Nikita Saxena
Copywriter: Sripriya Ganesh
Director: Naresh Nathan
Editor: Jovith Tellis & Dina Pallath
Actor: Kirubakaran Kumar, Senior Software Engineer at Walmart Global Tech India.

#MaskUp by Monkey Wrench, Kolkata

SYNOPSIS

#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.

CREDITS

Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee

#MaskUp By Monkey Wrench, Kolkata
#MaskUp By Monkey Wrench, Kolkata

Polar Electric by Monkey Wrench, Kolkata

Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.

Self love Skincare asks people to turn on their natural, #InSelfLoveMode!

Self love Skincare – the newest 100% vegan skincare range in India – launches its way naturally into the cruelty-free daily skincare category. Thriving on the strong positioning of  ‘self loving’, the brand owns the philosophy of embracing oneself without judgement and celebrating one’s natural beauty without any filter. Commonly discussed, self love isn’t selfish or self centered. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.Taking forth the philosophy intelligently, the brand has roped in the naturally sassy Ananya Sen for their first set of digital films. Followed by the honest hashtag of #InSelfLoveMode, each digital film, narrates the natural goodness of each product while throwing light on the product range cleverly. Ananya Sen has performed in several notable plays, films and web series that have been broadcast regionally & nationally. She was also recently seen in A Suitable Boy on Netflix. 

CREDITS:

Client: Self love Skincare
Direction & Cinematography: Subhadip Sarkar
Content: Ananya SenCreative Supervision: Sudip Dey & Madhura Chakravarty

Polar Fans by Monkey Wrench Kolkata

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas

No Lockdown For Education : MonkeyWrench, Kolkata

The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

CREDITS:

Agency: Monkey Wrench Communications
Creative Director : Ashis Mridha
Associate Creative Director : Madhura Chakravarty
Client Servicing Head : Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit : Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics : Anubhav Mridha, Soumitra Sengupta
Supervision & edit : Arijit Seth
Music : Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty

Kathleen by Monkey Wrench, Kolkata

“We tried an interesting and quirky take on the subject – minus Gandhi’s walking stick and spectacles – and delivered a delicious result that was appreciated by the client and the agencies of the city.”

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra

Polar Fans by Monkey Wrench, Kolkata

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications
Client: Polar
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Illustrator: Debnath Biswas
Art Director: Sanjib C. Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy

Polar Fan by Monkey Wrench, Kolkata
Polar Fan by Monkey Wrench, Kolkata

Fashion For A Cause : The Telegraph by Monkey Wrench, Kolkata

To escape the hustle & bustle of city life and deadlines, the urban youth often finds a way to nature. Hiring a property at a farmhouse or a quiet lake is more pleasing than flying to another city for a break. The return to nature – to our roots – creates a sense of belonging and safety. Nature is believed to restore our health, peace, mind & body clock. Which is why we are more and more attracted to move backwards and slow the pace of life.

The urban youth today is driven to stick to organic food, holiday amongst nature, be more closely rooted to family, appreciate the strength of joint families, value bonding, adopt more spiritual practices like yoga, meditation, vipasanna, etc to nurture positive living. So, since the mood & awakening of the urban youth is driven towards positivity, how about making fashion a positive cause? Why don’t we wear fashion to support a positive change?

Let’s wear fashion to connect, to refresh, to blossom.
Let’s wear fashion to spread positivity.

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Photographer: Sanjib Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra

The Telegraph by Monkey Wrench
The Telegraph by Monkey Wrench

Experiential Work for Nordusk LED by MonkeyWrench, Kolkata

Advertised Brand: Nordusk LED
Synopsis: Durga Puja is a major festival of Bengal, India, celebrating the homecoming of Goddess Durga who is known to be the embodiment of light. The festival signifies the victory of light over darkness. Brand Nordusk, a LED Light Company decided to literally depict this very essence by bringing light to the dark this year.

While we are busy with the revelries of Durga Puja and the fanfare associated with the festival, the makers of the idols of Goddess Durga struggle for months – in the dark – to bring us the light of happiness that only appears as clay and hay to the commoners.
Through a CSR activity, Nordusk installed functional LED lights in many such workshops where these idol-makers continued to carve the perfect shape of Maa Durga. Thus, Nordusk literally brought these gifted artisans out of a low productivity environment/darkness and empowered them with a better environment that is well-lit and bright, thus aiding them to minimise the health hazards otherwise associated with CFL bulbs and kerosene lamps that these artisans use in their workshops.

Advert Title(s): #LightTheDark

 

 

Facebook Link:
https://www.facebook.com/norduskled/videos/478088562600267/?t=5

CREDIT FORMAT
Media: Digital, Direct, Experiential
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Copywriter: Suchetana Ghosh, Madhura Chakravarty
Art Director: Tanmoy Das, Tandra Das
Production House: Post Production Studios
Director: Anirban Mallik
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra