Madhura Chakravarty

Polar Durga Pujo by Monkey Wrench Communications Kolkata

The hubbub of pandal-hopping, the plethora of festive feasts, and the rush to look your coolest—what powers this electrifying energy in the atmosphere during Durga Pujo? The strength and core of Polar’s products that run without a break! 

Be it a Polar fan that offers a sense of relief to the dhaakis, the Polar iron that wipes out every kind of crease on your festive wear or the induction cooktop that is used to prepare bhog for the neighbourhood pandal. We’ve displayed the stellar core of Polar products through the form of an electronic energy board that powers us to remain hassle-free and sorted.

Agency: Monkey Wrench Communications

Brand: Polar Electric
Creative Head: Sudip Dey
Creative Director Copy: Madhura Chakravarty
Head of Account Management: Kusumanjan Banerjee
Art Supervisor: Saptadip Dey Sarkar
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Account Group Head: Adrija Kundu
Account Executive: Somasree Roy
Agency: Monkey Wrench Communications

Pentonic Pujo- Linc Pens by Monkey Wrench Communications, Kolkata

Ever wondered how our words travel?

How does our imagination take flight?

How do our ideas reach others?

Like Maa Durga and her family mount on their vehicles/vahanas to arrive amongst us, similarly our thoughts, words and imagination too need a vahana — an instrument of support. Through the following series, we have created our favourite vahanas, using the Pentonic pen as a visual device, elevating our thoughts and ideas. 

Agency: Monkey Wrench Communications, Kolkata
Brand : Linc PensCreative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Head of Account Management: Kusumanjan Banerjee
Senior Account Manager: Pragna Chakraborty

Missing : By Monkey Wrench Communications, Kolkata

Goddess Durga symbolises immense power and strength, embodying the
essence of womanhood. In today’s world, taking control of one’s financial decisions is a critical aspect of this power. However, a 2023 survey by IndiaLends revealed that 67% of working women in India still rely on men for financial decisions. 
This dependence diminishes the “Durga” within them, leaving their power unclaimed. To raise awareness of this imbalance, JRK has adopted the theme “Durga Is Missing.” Using the format of a missing poster, this campaign aims to evoke a sense of absence, highlighting the loss of power when women do not have control over their financial decisions.

Agency: Monkey Wrench Communications,
KolkataClient: JRK Group (Financial Services)
Creative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Copywriter: Purnata Chowdhury
Visualiser: Satadru Dhar
Social Media Manager: Priyadarshini Sarkar

Walmart Global Tech by Zensciences, Bangalore

Synopsis:

Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.

Credits

Agency: Zensciences, Bangalore
Co-Founders: Rahul Koul & Rohit Kumar MS.
Client: Walmart Global Tech India, Bangalore
VP Brand Solutions: Sathya Kumar
Head of Marketing: Mili Biswal
Creative Director: Madhura Chakravarty
Marketing Director: Mayank Panjratan
Account Director: Nikita Saxena
Copywriter: Sripriya Ganesh
Director: Naresh Nathan
Editor: Jovith Tellis & Dina Pallath
Actor: Kirubakaran Kumar, Senior Software Engineer at Walmart Global Tech India.

#MaskUp by Monkey Wrench, Kolkata

SYNOPSIS

#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.

CREDITS

Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee

#MaskUp By Monkey Wrench, Kolkata
#MaskUp By Monkey Wrench, Kolkata

Polar Electric by Monkey Wrench, Kolkata

Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.

Self love Skincare asks people to turn on their natural, #InSelfLoveMode!

Self love Skincare – the newest 100% vegan skincare range in India – launches its way naturally into the cruelty-free daily skincare category. Thriving on the strong positioning of  ‘self loving’, the brand owns the philosophy of embracing oneself without judgement and celebrating one’s natural beauty without any filter. Commonly discussed, self love isn’t selfish or self centered. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.Taking forth the philosophy intelligently, the brand has roped in the naturally sassy Ananya Sen for their first set of digital films. Followed by the honest hashtag of #InSelfLoveMode, each digital film, narrates the natural goodness of each product while throwing light on the product range cleverly. Ananya Sen has performed in several notable plays, films and web series that have been broadcast regionally & nationally. She was also recently seen in A Suitable Boy on Netflix. 

CREDITS:

Client: Self love Skincare
Direction & Cinematography: Subhadip Sarkar
Content: Ananya SenCreative Supervision: Sudip Dey & Madhura Chakravarty

Polar Fans by Monkey Wrench Kolkata

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas

No Lockdown For Education : MonkeyWrench, Kolkata

The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

CREDITS:

Agency: Monkey Wrench Communications
Creative Director : Ashis Mridha
Associate Creative Director : Madhura Chakravarty
Client Servicing Head : Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit : Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics : Anubhav Mridha, Soumitra Sengupta
Supervision & edit : Arijit Seth
Music : Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty

Kathleen by Monkey Wrench, Kolkata

“We tried an interesting and quirky take on the subject – minus Gandhi’s walking stick and spectacles – and delivered a delicious result that was appreciated by the client and the agencies of the city.”

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra