Advert title: True Country Icon
Advertising School: Miami Ad School, Miami, USA
Art Director: Ksenia Gaman
Copywriter: Brenda Fernandez
Description: Dixie Cup’s “True Country Icon” aims to take back the spotlight from Red Solo Cup, and restore its rightful place as the #1 disposable cup brand for Country Music lovers. By hijacking Country’s most-recognizable symbol: the Spotify genre icon, and replacing it with a Country legend: the Dixie Cup logo, we’ll remind Country aficionados of our 100-year influence on Country Music history. Not to mention, we also have an epic playlist that highlights the 24 times our brand has been mixed up with Country.
Advert title: Lips of Steel
Campaign name: Lips of Steel
Agency: Miami Ad School, New York, USA
Art Director: Sofia Gahn
Copywriter: Emily Kaufman
Iron deficiency is the most common nutritional deficiency in the United States. With women consuming anywhere from 5-9 pounds of lipstick within their lifetime, why not put the iron they’re lacking in a product they’re already consuming?
Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?
Advertised brand: SOUNDCLOUD
Advert title(s): MUSIC FOR EVERY MOOD
Link: http://unnatimarda.work/soundcloud
Headline and copy text (in English): Update playslists based on recently texted emojis.
Media (see available options below): EXPERIENTIAL
Advertising Agency: MIAMI AD SCHOOL
Art Director: UNNATI MARDA
Copywriter: LIS MERY RAMIREZ
This Miscellaneous Design is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.
For us, this campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.
Art Director: Nidal Koteich
Copywriter: Lazaro Gonzalez / Nidal Koteich
Published: February 2018
Advertised brand: Miscellaneous Design
Advert title(s): Reggolution Eggs
Headline and copy text: No More Cages!
Media: Outdoor, Content, Integrated, Design.
School: Miami Ad School
Diesel is a lifestyle brand for rebellious and irreverent people. They challenge norms and prioritize having fun over following the rules. Our Idea is to create pint ads that will embrace the absurdity of the current news cycle.
Advertised brand: Diesel
Advert title: Stormy News
Translation of headline to English:
Advertising Agency: Miami Ad School, NY, US
Tutor: James Wohl
Art Director: Alessandra Divizia
Copywriter: Burk Smyth
Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs
Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?
Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.
We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.
Advert title: Kollate
Headline and copy text: Results worth the feeling.
Agency: Miami Ad School, Miami, USA
Brand: Kayser Permanente
Art Director: Yann Loussouarn, Calvin Monterrosa
Copywriter: George Loftus
Short description:
Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.
Advert title: Sia
Campaign name:Sia
Agency: Miami Ad School, Miami, USA
Brand: Pearson
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun
Short description:
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.