Print advertisement campaign created by Design Juice for Selva Foods, a burgeoning spice powders brand that has a presence in South India. The overarching thought behind this campaign is: what Selva spice powders can do to your favourite regular dishes, where spice powders’ flavour will be the key differentiating factor – with a punch of an unmissable piquant taste.
Headline and copy text: Gastrointestinal cancer is Deadly. If not, Detected Early!
Media: OOH
Synopsis: This is a OOH and Digital campaign done by Design Juice for Kasturba Hospital, Manipal. They wanted to run an awareness augmenting Gastrointestinal Cancer campaign on the occasion of World Digestive Health Day. So, we came up with this unmissable campaign. The idea stemmed from the hard fact that Gastrointestinal Cancer is deadly, if not detected and treated early. And shockingly, it’s also the 2nd most deadly cancer which is credited to have killed more than 4.5 million people every year globally. So, in order to make the campaign hard-hitting, we have morphed Gastrointestinal tract – Liver, Stomach and Large intestine into pistol, bomb and snake – to highlight the ‘deadliness’ of Gastrointestinal Cancer – if it’s unchecked.
Synopsis: OOH advertisement campaign created by DESIGN JUICE, Bengaluru for Kasturba Hospital Manipal, one of the India’s leading teaching hospital brand that has a presence in Manipal, Karnataka. We came-up with outdoor & digital campaign for World Health Day awareness programme. To create awareness around fast food that causes obesity and fatness. Which has become a world over problem that’s eating into every fast food lover’s health. So, through the button-down gap we have tried to address this global concern.