Brand: Century Real Estate Pvt.Ltd
Head of Marketing: Vikas S Nair
Brand Manager: GN Ajai Kumar
Brand Executive: Priti Singh
Creative Head: Anudeep Yeluri
Art Head: Shashi Kiran V
Junior Visualiser: Abhay Kumar Raj
Copy Head: Mouli Bhattacharya
Media and Distribution: Rohit Edwin Philip
Digital Team: Sunil Vattikutii Sreenivas
Photographer: Tarun Khiwal
Production: Epitome
Client/Brand: Kasturba Hospital, Manipal
Advertising Title(s): Deadly Cancer
Headline and copy text: Gastrointestinal cancer is Deadly. If not, Detected Early!
Media: OOH
Synopsis: This is a OOH and Digital campaign done by Design Juice for Kasturba Hospital, Manipal. They wanted to run an awareness augmenting Gastrointestinal Cancer campaign on the occasion of World Digestive Health Day. So, we came up with this unmissable campaign. The idea stemmed from the hard fact that Gastrointestinal Cancer is deadly, if not detected and treated early. And shockingly, it’s also the 2nd most deadly cancer which is credited to have killed more than 4.5 million people every year globally. So, in order to make the campaign hard-hitting, we have morphed Gastrointestinal tract – Liver, Stomach and Large intestine into pistol, bomb and snake – to highlight the ‘deadliness’ of Gastrointestinal Cancer – if it’s unchecked.
Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep
Art Director: Sunil Kumar
Copywriter: Mouli Bhattacharya
Copy Supervisor: Siddarth Basavaraj
Typography: Sunil Kumar
Illustrator: Sunil Kumar, Abhijith
Brand Strategy: Sandeep
Additional Credits: Krishnakant
