This campaign confronts a harsh truth: our everyday plastic consumption leaves behind consequences we cannot escape. The visual metaphor — a man carrying himself in a plastic garbage bag — represents the personal accountability each of us must face. The line in Bengali, “নিজের পাপ নিজেকেই বইতে হয়” (You have to bear your own sins), turns the lens inward and makes the damage intimate. We are both the creator and the carrier of the burden. By choosing plastic, we are choosing to pollute the same world we live in— harming not just the planet, but our own future. The visual is clean, symbolic, and unsettling by design — drawing attention to the fact that environmental destruction is not a distant issue, it is deeply personal.
This piece was developed for World Environment Day 2025, as a reminder that the first step toward global healing is personal responsibility.

Agency – NEO – The Creative Company
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra,
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder