Tapas Hazra

Say No To Plastic: By New-The Creative Company

August 21, 2025CreativeAmanda Banerji, Biswarup Nath, Joy Aichbhowmik, NEO - The Creative Company, Nirmalya Majumder, Tapas Hazra, Vineeta Jainno comments

This campaign confronts a harsh truth: our everyday plastic consumption leaves behind consequences we cannot escape. The visual metaphor — a man carrying himself in a plastic garbage bag — represents the personal accountability each of us must face. The line in Bengali, “নিজের পাপ নিজেকেই বইতে হয়” (You have to bear your own sins), turns the lens inward and makes the damage intimate. We are both the creator and the carrier of the burden. By choosing plastic, we are choosing to pollute the same world we live in— harming not just the planet, but our own future. The visual is clean, symbolic, and unsettling by design — drawing attention to the fact that environmental destruction is not a distant issue, it is deeply personal.
This piece was developed for World Environment Day 2025, as a reminder that the first step toward global healing is personal responsibility.

Agency – NEO – The Creative Company
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra,
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder

KNI by NEO-The Creative Company

July 3, 2025CreativeAmanda Banerji, Biswarup Nath, Joy Aichbhowmik, KNI, NEO - The Creative Company, Nirmalya Majumder, Tapas Hazra, Vineeta Jainno comments

This minimalist World Environment Day poster was created for Kazi Nazrul Islam Airport to raise awareness around the importance of environmental protection in the aviation sector. It highlights a clever typographic idea: protecting the first three letters of the word “AIRPORT” — AIR — because it is not just where we fly, it’s what we breathe.
The visual blends nature into typography to create a clean, impactful metaphor.
The message reinforces the brand’s environmental responsibility, encouraging sustainable thinking from the ground up.

Agency – NEO – The Creative Company
Client: KNI
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder

Chitpatang by NEO-The Creative Agency

June 12, 2025CreativeAmanda Banerji, Biswarup Nath, Chitpatang, Joy Aichbhowmik, NEO - The Creative Company, Nirmalya Majumder, Tapas Hazra, Vineeta Jainno comments

This conceptual campaign addresses both physical addiction and mental health. The cigarette becomes a metaphor — when you stub it out, don’t stub yourself out with it. Aimed at creating emotional impact with minimal visuals, the design uses subtle symbolism to speak to personal struggle, habit, and healing.

Agency – NEO – The Creative Company
Client: Chitpatang
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder