This conceptual campaign addresses both physical addiction and mental health. The cigarette becomes a metaphor — when you stub it out, don’t stub yourself out with it. Aimed at creating emotional impact with minimal visuals, the design uses subtle symbolism to speak to personal struggle, habit, and healing.

Agency – NEO – The Creative Company
Client: Chitpatang
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder