Advertising is expected to be bold and unconventional. Sherpa, a creative marketing agency in Helsinki, decided to take marketing to a whole new level by briefing its competitor to do an ad for them without seeing it before its publishment.
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand.
Campaign1.0 was held in Kolkata in the month of May and June’ 2019, organized by Impression. It was first of its kind and was highly appreciated by the mentors and participants. The 4-day workshop was for those who are interested in pursuing their career in advertising and it touched upon every aspect of the advertising industry. All the participants got a holistic understanding of the industry expectations, from identifying brand needs, learning from market research, planning, to cracking creative briefs for final campaign development with hands-on training. According to Sayantani Chaki, co-founder of Impression, “There is always a need for creative minds in advertising agencies, and people joining from different sectors need to have a basic idea of how agencies basically work. They must be aware of the creative process that one has to undergo before making an ad. Impression is a forum for lovers of art and ideas where insights about various creative professions are nurtured, discussed, exchanged and shared. And Campaign1.0 was one of them.”
Campaign1.0 was mentored by renowned industry experts like Mr. Soumya Chowdhury, AVP & CSD, Wunderman Thompson (Day 01), Mr. Anurag Acharya, Creative Director, Wunderman Thompson (Day 02), Mr. Diptanshu Roy, Senior Creative Director, Wunderman Thompson (Day 03) and Mr. Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson (Day 04).
Participants were involved in creating logos, writing taglines, sharing ideas and also had the opportunity to review and discuss their thoughts on advertising with the mentors. They were also given a guideline on how to progress and meet the industry expectations in different phases of their advertising career. At the end of the workshop every participant was awarded with a certificate of completion by Impression.
Workshop Details:
Workshop Dates: May 26, June 02, June 09, June 16, 2019
Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.
But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero … and their tears just leave us adults feeling helpless and powerless.
It’s exactly for cases like these, that the Meuhedet Health Fund launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm – complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.
Advertising Agency: BBR Saatchi & Saatchi, Israel Chief Executive Officer: Ben Muskal Chief Creative Officer: Yaron Perel Creative Director: Kobi Cohen Copywriter: Nofar Birenbaum Art Director: Shani Sofer Chief Technology Officer: Roy Zoaretz Project managers: Alina Yavsenko, Nofar Birenbaum Digital Creative Director: Naor Itzhak VP Client Services: Aviv Benzikri Account Supervisor: Rotem Mizrachi Yoshia Account Executive: Hilla Rahimi Planning Information Specialist: Eva Hasson VP Content & Production: Iris Yisraeli Producers: Bosmat Ben David, Maya Palmon Video Editor and Director: Leehou Porat Studio BBR Manager: Yaron Keinan Studio Traffic: Mor Hay Traffic Director: Ronit Doanis Studio BBR: Zehava Gonen Greenberg, Chen Ariel Graizman, Masha Varshitsky, Noam Carmel, Jenny Gindus, Dana Schossberger, Eyal Vinitzer, Gabi Levi Elkayam App development: Appearia
Viswaprasad Raju is an advertising professional and a travel sketch artist based In Hyderabad. He is the Co-founder & Director of Doo Creative and has previously worked with leading advertising agencies such as R K Swamy BBDO, Ogilvy & Mather, among others; while his travel sketches have been widely published.
Most of the advertising professionals lead a dual life. From late Padamsee as a theatre professional; Piyush Pandey as a scriptwriter for films such as Bhopal Express; Balki as a film-maker; Bharat Dabholkar as a theatre professional; Prashant Godbole as a photographer; Prasoon Joshi as a lyricist; Prahlad Kakkar as a scuba diver; Abhinav Dhar as a Wildlife Photographer; Kiran Khalap as a professional rock climber; Sumanto Chattopadhyaa as an actor; and many, many more. They need a hobby/vocation that allows them to get back refreshed and get cracking.
For Viswaprasad Raju, it’s travel sketching. And advertising offers enough opportunities for travel: shoots, conferences, pitches, ad tests, meetings et al, and, for him, since 2007, it’s been a passion that took a form of a book called Via Pen & Ink. Via Pen & Ink. It’s a collection of travel sketches spanning 10 countries: From the National Parks of Central India to South East Asian Cities, from Cape Town to Oxford, from Hyderabad to Dubai, the book tries to capture the moments, landmarks and people all along. Drawn on location (most of them), the sketches offer a different perspective of the places I have been to, and enables the reader to take a welcome break from the photography-led imagery of today’s times.
How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.
Meet @eva.stories – a first person account of Nazi persecution.
Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.
Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind.
When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th 1944 and stopped on May 30th 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished.
75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva’s personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine.
“We took the diary and actually translated it into a full 70-minute film,” Mati Kochavi explains. “It is one of the biggest projects that Instagram has ever done.” We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective”. Kochavi adds that “the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends.”
Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life – from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz.
When asked Maya Kochavi said: “The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives”.
Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time.
So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.
To follow our stories on Instagram: @eva.stories
Project credits:
Screenplay: Maya Kochavi & Mati Kochavi Direction: Mati Kochavi & Mayv Kochavi Executive producers: Mati Kochavi & Yona Wiesental Production company: Pov Productions, Color film Producers: Neta Karni & Hadar Albaranes&Liat Lehavi Dop: Lael UtnikLine Producer & 1st AD: Shabtai Itzhak Eden Editor: Arik Lahav Leibovich Research: Dr. Liran Gordon Client: K’s Galleries
Agency credits: Agency: Leo Burnett Israel CEO: Adam Polachek VP Creative: Ami Alush Chief Client Director: Idit Zukerman Creative Team: Oren Ben Naim, Meital Miller Account Supervisor: Orian Liber Account Manager: Reut Frid Studio Manager: Sagi Valenstain Media: Publicis Media Marcom: Eva Hasson
“I used to be a reckless consumer of fast fashion. Working in a city with a decent salary and no responsibilities, I thought it was fair for me to mindlessly indulge in material possessions without thinking of its large-scale impact. After working a couple of years, I decided to pursue my post graduation in Fashion Communication where I learnt about the dark side of fashion – of how there is so much abuse and exploitation that the workers toiling in sweatshops have to go through to mass produce clothing sold under labels of the world’s biggest fast fashion giants, of how much global waste the fashion industry contributes to. Being aware of this and not doing anything to address it felt wrong – which is one of the biggest reasons The Baksa Project was born. The Baksa Project is a personal project where my aim is to repurpose what I already own; what my mother and my grandmother have owned for decades. Rummage through extraordinary pieces of fabrics and scraps that have been lying away in boxes for years – not being used, not being given away for sentimental reasons, and work with them to create something new and unique, while trying to minimise waste as much as possible by reusing what’s left of the materials in the process. It is to rekindle the joy of creating. To not let myself drown in the sea of sameness that exists today, and cultivate a style that is my own. To be conscious of the history of my clothes: what they mean and where they come from, and to tell the stories associated with them. Lastly and most importantly, it is to make a mindful effort to break ties with fast fashion. The Baksa Project comprises of stories, illustrations, and projects about how sustainable fashion can be made fun. There’s this idea people have about sustainable fashion that it must be expensive, minimal and plain, and, therefore, not for everyone. That’s obviously not true and, with the Baksa project, I want to clear that misconception. Apart from working on my personal projects that involve upcycling and reimagining old garments, I also conduct workshops to teach people useful skills to repurpose and personalise their own old clothes, truly cherish them and avoid mindless indulgence in fast fashion.
In addition, I also take personal orders from people to repurpose their old clothes and fabrics based on their individual style and preferences. Therefore, every garment I create for someone is unique to them and is a part of their history.”
There is an alarming decline of the bee population worldwide. We need both, not only the bees that pollinate the crops but also effective means of controlling organisms that damage crops.
In order to create awareness to save the bees, the idea was to unite both sides of the discussion in their common cause. Using the mandala, a universal symbol of balance, people can reflect on how beautiful our world can be when we come together and appreciate the other side of the conversation.
The mandalas are constructed using components of nature such as bees, fruits, flowers and vegetables.
Designer: Carolina Lara-Mesa
Copywriter: Caleb Fils-Aime
At Burger King everything is better with fire… That is why sometimes things can get a little messy when mastering the flame. Send us a video to our youtube acount with the #flamegrillfails and get one of our unique Fireproof Uniforms delivered right to your door!
Advertised brand:Burger King
Advert title(s):Nomex Uniforms Promo
Headline and copy text (in English):Nomex Uniforms Promo
Media (see available options below): Intereactive: Digital Activation
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Daniel Pujol
Copywriter: Domingo Angelini, Wonsik Cho, Tina Assadpour
URL: https://domingo-angelini.squarespace.com/#/burger-king-1/
It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital.
The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.
Credits:
Client: Super-Pharm
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
VP Clients: Ben Muskal
Chief of Creative: Idan Regev
Creative Director: Yair Zisser
Copywriter: Ronni Azulay, Ran Even
Art director : Ori Hasson
Clients Director: Noa Sharf
Account Supervisor: Shirley Tamar Konka
Studio ATL: Yaron Keinan, Chen Graisman
Publicis Media: Gilad Sterenberg
