Interesting Things

RecordCast : Free Screen Recording and Video Editing

Interesting Things, Productivity and Toolsno comments

RecordCast is an all in one tool for screen recording and video editing that helps everyone create professional looking videos starting from recording the screenshot in just a matter of a few minutes.

You can cut a clip from your video quickly and make it far more dynamic with the combination of dynamic text and background music. With RecordCast, you can record online courses and lectures; record video tutorials; present remote remote study; improve your business communication, etc.

HIGHLIGHTED FEATURES

• Completely free of charge.
• Record your computer screen with webcam easily.
• Control your video clips and photos easily on a clean storyboard.
• Split your videos with powerful tools.
• Combine or merge multiple videos and photos into one single video.
• Many handpicked text animations at your fingertips.
• Edit text color, font, size, alignment, etc. quickly.
• Place a logo to anywhere of a video.
• Drag a favorite background music to the video.
• Save your video under your account for further editing.
• Video output resolution options include 480P, 720P, and 1080P.

InfluencerMarketing

Monetise Your Influence

Digital, Interesting Things, Productivity and Toolsno comments

A workshop on influencer marketing and monetisation.

How to become an Online Influencer and be able to monetise the same.

With Takesh Singh, Actor, Producer and Marketeer

Monetize your content creation skills to become an online influencer for brands, and individuals across You Tube, Facebook and Instagram. Learn the simple tips and tricks to put you on track for your influencer journey.

Register here:
https://www.townscript.com/e/monetise-your-influence-211002

A 40 minute Zoom Video Session followed by 20 minutes of Q/A.

The Zoom Link and password will be sent one hour before the workshop on November 29, 2020. Make sure you check your emails.

Brought to you by KissFilms and DesiShoots

Air “Bee and Bee” – this is the largest insect hotel village in the world : TBWA Helsinki

Digital, Interesting Things, Internationalno comments

What if bees had their own Airbnb? The largest insect hotel village in the world.

Finnish school kids built the world’s largest insect hotel village in their local town. The hotels
provide shelter for important pollination insects that are in decline around the world.

Pollinating insects are in decline, and some insect species are facing the threat of extinction.

A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots – and much more. That’s because up to 75% of all of our food crops depend on pollination one way or another.

And it’s not just the bees that are in decline. Living habitats that the pollinators prefer are also in decline as meadows and flower fields have been turned into building lots for city-planning.

That’s why a Finnish electricity distribution company saw untapped potential in their land use. In Finland the land is released for better use when the air cable lines are moved underground because of the cold and snowy weather conditions. And so, the idea of an insect hotel village came to be.

“We wanted to do something for nature and bring joy to local school children. First, we planted flower seeds on one of our worksites. Then we provided building materials for the local schools, so the kids could learn about the importance of pollinating insects and plan their own village for the bees”, says the Head of Customer Relations of the electricity distribution company Caruna, Katriina Kalavainen.

One hundred hotels for pollinators – a light-hearted approach with serious benefits

The kids were enthusiastic about the project and the local schools wanted to take part as soon as they heard of it. The kids built over a 100 insect hotels and styled the hotels according to their own artistic vision.

The insect hotel village provides shelter as days get colder and the bees look for a perfect spot for winter hibernation. Next spring the bees will wake up from their Air Bee n’ Bees ready for a new season.

See what the kids came up with from the pictures and the video below.

Connect4Climate : Tackling Fashion Industry’s Carbon Emissions

Creative, Interesting Things, Student Workno comments

The brief of the project was to empower meaningful behavioural change towards a sustainable lifestyle among the 16-25 yer olds with the help of Connect4Climate.

The area I focused on was how fast fashion is a growing concern and to merely be a part of a social lifestyle, our consumption patterns have caused an unprecedented situation. 16-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment.
Instagram filters and stickers are a part of our everyday living now. #ReOOTD is a campaign to encourage Gen Z to reduce their consumption patterns by involving them in an activation campaign whereby they use the Rewear Challenge filter, challenging them to rewear an item of clothing everyday in the month of December. The challenge however is started by fashion bloggers increasing the awareness of the campaign. The campaign also includes animated stickers that people can use to make their stories interesting. This campaign was also taken live and done on a small scale.

This project won the D&AD New Blood Awards 2020 and The Wood Pencil.

Project Credits:
Art Director & Copywriter : Nithika Romy

Vogue Spec Work by Miami Ad School

Interesting Things, Student Work, , , , no comments

Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

https://vimeo.com/425725245

Her Street : Spec Work from Miami Ad School

Creative, Interesting Things, Student Work, , no comments

Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Burger King celebrates Pride in Finland by declaring their love to McDonald’s

Creative, Interesting Things, Internationalno comments

During Helsinki Pride, Burger King declares their love to McDonald’s with the painting “Love conquers all”, which shows their mascots embracing each other.

Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes. 

“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins”, continues Kasila.

The creative partner behind the idea and campaign is TBWA\Helsinki, and the media partner is Virta Helsinki.

Anti-bullying Innovation – New Typeface Forces Bullies To Think Twice

Digital, Interesting Thingsno comments

Anti-bullying innovation – new typeface forces bullies to think twice

Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others.

Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth.

The Polite Type is a font that has been taught to recognize and rewrite hate speech. In practice, the font automatically blurs hateful words or replaces them with more inclusive ones. TietoEVRY, the company behind this initiative, wants to promote online equality and raise discussion about ways to stop cyberbullying.

“The Polite Type supports our vision of creating a safe and equal environment with digital solutions. I hope that our cause acts as a wake-up call for all audiences to consider how bullying could be tackled, ” says Kia Haring, global head of communication and sustainability at TietoEVRY.

A simple solution for a complex problem

At launch, the beta version of The Polite Type covers nearly two-thousand words in English and can be freely downloaded and installed on any computer. The font has been created together with Finnish teenagers. As an open-source font, it can be further developed by any individual developer or organization. The creative partner behind the idea is TBWA\ Helsinki.

“We wanted to create a tool to remind people that being polite and respectful should be the default option both online and offline. Cyberbullying and hate speech are universal issues and it demands enormous courage for our client to open this pandora’s box. The Polite Type is still far from being a finalized product and alone will not solve the problem, we know that, but it’s a start. We believe that leading by example encourages others to join the cause and maybe in the future, The Polite Type will be the default font in all online platforms,” explains Mikko Pietilä, Executive Creative Director from TBWA\Helsinki.

Global co-operation delivers an innovative solution

TBWA\Helsinki is part of TBWA\Worldwide that is globally recognized for their innovative and tech-centric approach, such as the hands-free handle to prevent the spread of infections.

“Because cyberbullying and microaggressions are hard to monitor, we wanted to help parents and professionals by creating a typeface that blurs and in some cases autocorrects offensive words and phrases as they are typed. Diversity is a multi-layered topic, but it can help us learn to be more understanding of each other. At its core, diversity is innovation,” says Doug Melville Chief Diversity Officer from TBWA\ Worldwide.

The project was carried out together with The Children & Youth Foundation in Finland and the digital studio Great Apes. The first to introduce The Polite Type as a resource for teachers and pupils is HEI Schools, a global network of early education centers based on the Finnish educational model. The designer behind the font design is Mika Melvas.

(*) According to UNESCO / Behind the numbers: ending school violence and bullying (2019) / ISBN – licensed under 978-92-3-100306-6. https://unesdoc.unesco.org/ark:/48223/pf0000366483. The present work is not an official UNESCO publication and shall not be considered as such.

Read more and download the font here.

Creative response from a Finnish retailer to Finns working from home half-dressed.

Digital, Interesting Things, Internationalno comments

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring – a collection of half-formal outfits for Finns working from home half-dressed. 

Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.

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Coffee Culture encourages #SplitTheBill and share the Love this Valentine’s Day

Case Study, Creative, Digital, Interesting Thingsno comments

February is the month of Love, and Valentine’s Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14th of February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!

This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.

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