Ronit Doanis

BBR Saatchi & Saatchi and American Express present: HOME COUTURE

May 21, 2020Case Study, Creative, Digital, InternationalAia Bechor, American Express Israel, Assaf Hauschner Regev, BBR Saatchi & Saatchi Israel, Ben Muskal, Chen Grabovski, Dana Schossberger, Daniela Klinger, Eliad Friedman, Eva Hasson, Lea Avram Vayzer, Lee Bryn, Lora Goichman, Mor Berman, Ronit Doanis, Sefi Gev, Shay Israel, Sigler Communications, Sivan Bardagan, Sophie Alon, Yaron Perel, Yossi ‘Joe’ Baruchno comments

American Express x TimeOut Israel let its card members confine from home with style.

American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience?

Working with Time Out Israel, we created a dedicated content hub that lets the brand’s premium card members shop for the very best and very finest online has to offer. From special food packages and designer wines to online home styling services and specially created chef dinners – we curated “all deliverable to your doorstep” packages adapted for consumption from the comfort of your very own home.

Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: American Express Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Shay Israel
Copywriter: Eliad Friedman
Art Director: Aia Bechor
VP Client Services: Lee Bryn
Account Supervisor: Sivan Bardagan
Account Manager: Yaara Mazor
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planning Supervisor: Lora Goichman
Strategic Planner: Assaf Hauschner Regev
Traffic: Ronit Doanis
Marcom: Eva Hasson
Studio Director: Lea Avram Vayzer
Studio: Sefi Gev, Sophie Alon, Dana Schossberger
C – the Branded Content Agency: VP clients: Daniela Klinger
Publicis Media: Mor Berman, Chen Grabovski
Production: Sigler Communications

BBR Saatchi & Saatchi and Para Chocolate present Sweet Advisor

June 13, 2019CreativeAssaf Hauschner Regev, Assi Eliovich & Omri Tal, BBR Saatchi & Saatchi, Ben Muskal, Eva Hasson, Gabi Levi Elkayam, Gal Porat, Hadas Cohen, Idan Kligerman, Iris Yisraeli, Israel, Lee Bryn, Leehou Porat, Livnat Tasa, Masha Varshitsky, Michal Kadosh & Sapir Seren, Mor Hay, Nurit Rimon and Tali Sasson, Ran Even, Ronit Doanis, Ronit Shekel, Ronny Chaikin, Shay Israel, Yariv Twig, Yaron Keinan, Yaron Perel, Yossi (Joe) Baruch, Zemer Doronno comments

The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.

Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.

The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:

The Shuk HaPishpeshim Flea Market – one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.

The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.

The Rabin Square – where you’ll find the world’s largest concentration of peace doves.

The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.

While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!

Credits:

Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Shay Israel
VP Content & Production: Iris Yisraeli
Producers: Nurit Rimon and Tali Sasson
Digital Creative Director: Idan Kligerman
Art Directors: Gal Porat
Copywriter: Ran Even
VP Strategy: Yossi (Joe) Baruch
Creative Strategy: Eva Hasson
Strategic Planning Supervisor: Zemer Doron
Strategic Planner: Assaf Hauschner Regev
Strategic Media Planner: Ronit Shekel
Traffic Director: Ronit Doanis
Traffic: Mor Hay
VP Client Services: Lee Bryn
Account Supervisor: Ronny Chaikin
Account Executive: Michal Kadosh & Sapir Seren
Studio BBR Manager: Yaron Keinan
Art Directors Studio: Gabi Levi Elkayam
Studio BBR: Masha Varshitsky
Video Editor and Director: Leehou Porat
Marketing content: Hadas Cohen

FIREWORKS C.E.O & Chief Creative Officer: Yariv Twig
FIREWORKS Studio Manager: Livnat Tasa
FIREWORKS Studio: Assi Eliovich & Omri Tal

BBR Saatchi & Saatchi & Meuhedet Health Fund present: Little Superheroes An augmented reality experience

May 30, 2019Creative, Digital, Interesting Things, InternationalAlina Yavsenko, Appearia, Aviv Benzikri, BBR Saatchi & Saatchi, Ben Muskal, Bosmat Ben David, Chen Ariel Graizman, Dana Schossberger, Eva Hasson, Eyal Vinitzer, Gabi Levi Elkayam, Hilla Rahimi, Iris Yisraeli, Israel, Jenny Gindus, Kobi Cohen, Leehou Porat, Masha, Maya Palmon, Mor Hay, Naor Itzhak, Noam Carmel, Nofar Birenbaum, Ronit Doanis, Rotem Mizrachi Yoshia, Roy Zoaretz, Shani Sofer, Varshitsky, Yaron Keinan, Yaron Perel, Zehava Gonen Greenbergno comments

Children adore being superheroes. They play with superhero dolls and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly soaring through the air just like Superman, Wonder Woman or whichever superhero is the latest flavour of the month.

But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they are the farthest thing from being a hero … and their tears just leave us adults feeling helpless and powerless.

It’s exactly for cases like these, that the Meuhedet Health Fund launched a new and unique Augmented Reality experience: “Little Superheroes”. Starting today, all doctors treating kids for broken arms will apply onto kids’ casts a special band which when scanned through the health fund’s app turns their arm into a bionic arm – complete with laser beams, spikes and other superpowers – just like their favourite heroes. A sure way to make kids’ tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Copywriter: Nofar Birenbaum
Art Director: Shani Sofer
Chief Technology Officer: Roy Zoaretz
Project managers: Alina Yavsenko, Nofar Birenbaum
Digital Creative Director: Naor Itzhak
VP Client Services: Aviv Benzikri
Account Supervisor: Rotem Mizrachi Yoshia
Account Executive: Hilla Rahimi
Planning Information Specialist: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Bosmat Ben David, Maya Palmon
Video Editor and Director: Leehou Porat
Studio BBR Manager: Yaron Keinan
Studio Traffic: Mor Hay
Traffic Director: Ronit Doanis
Studio BBR: Zehava Gonen Greenberg, Chen Ariel Graizman, Masha Varshitsky, Noam Carmel, Jenny Gindus, Dana Schossberger, Eyal Vinitzer, Gabi Levi Elkayam
App development: Appearia

We Don’t Want To Be Strong : Palestinian Israeli Bereaved Families for Peace

March 23, 2018Interesting Things, InternationalAdam Kramer, Alex Sivkov, Alon Shmoelof, BBR Saatchi & Saatchi, Ben Muskal, Dana Mor and Aviv Ram, Dorit Gvili, Eva Hasson, Gilad Shneider, Idan Regev, Itzik Bracha, Kobi Lavi, Matan Ben Barak, Meir Elfassi and Michael Roitig, Moran Nurok, Motti Serman and Tzvika Yona, Noa Navot, Ofer Dor, Og, Ronit Doanis, Shai Davidi and Gosha Damin, Shirley Konka, Soundhouse, Yaron Keinan, Yaron Perel, Yossi Lubaton, Zohar Elpanetno comments

Losing a child, a husband, a brother, a daughter, a sister or simply a loved one is always painful. But when it happens before their time, because of hate, human belligerence and fear of the other – it is intolerable. Almost unbearable and extremely hard to carry.

So naturally, people tell you to be strong. But who wants to be strong when it is a loss you are reminded of every day. In the smiles of others but also in the void that is left behind. A void and emptiness it takes superhuman strength to deal with – not to overcome because you don’t overcome this kind of loss.

So the little energy you have left, you dedicate to making sure this doesn’t happen again.
To someone else. To another mother, sister, wife or daughter.

For International Women’s Day, the women of the “Palestinian Israeli Bereaved Families for Peace” are reaching out with a message of empowerment to women everywhere and a prayer:

To all you women out there, we wish you to be strong.
Strong enough to protect your loved ones.
Strong enough to teach them to resolve conflict through dialogue.
Strong enough to prevent the next loss.
Not strong enough to mourn it.

Credits:

Agency Credits: BBR Saatchi & Saatchi
Client: Palestinian Israeli Bereaved Families for Peace
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Kobi Lavi
Creative Coordinator: Eva Hasson
VP Client Services: Ben Muskal
Account Executive: Shirley Konka
VP Content & Production: Dorit Gvili
Producer: Alon Shmoelof
Strategic Planner: Moran Nurok
Traffic Director: Ronit Doanis
Studio Director: Yaron Keinan
Studio ATL
Production company: Og
Lead Producer: Gilad Shneider
Executive producer: Oriet Ela Levy
Director: Zohar Elpanet
Photographer: Ofer Dori
Lighting: Itzik Bracha
Recording: Meir Elfassi and Michael Roitig
Assistant photographer: Matan Ben Barak
Makeup Artist: Alex Sivkov
Assistant of Production: Motti Serman and Tzvika Yona
Post production: Dana Mor and Aviv Ram
Editing: Shai Davidi and Gosha Damin
Post: Adam Kramer
Zound: Soundhouse

BBR Saatchi & Saatchi Proudly presents a Presidential Charter

July 13, 2017Interesting Things, InternationalAvner Rassel & Shiran Damari, BBR Saatchi & Saatchi, Bosmat Ben David, Dorit Gvili, Eva Hasson, Idan Regev, Kobi Cohen, Mor Aharon, Or Ron, Ronit Doanis, Yossi Lubaton, Zemer Doronno comments

In a bold move spearheaded by Baumann Ber Rivnay / Saatchi & Saatchi, Israeli President Mr. Reuven Rivlin together with children puts the Israeli advertising industry’s typecasting practices to shame and urges it to change for the benefit of all Israeli society.

Israel is a melting pot. A country of immigrants who came from many different countries and cultures. A country where East meets West. A country where Ashkenazi Jews (from western countries), Sephardic Jews (from Arab countries), Ethiopian Jews, Arabs and Christian coexist but do not always do so on an equal standing. And while Israel is a country loaded with baggage on discrimination (having experienced it firsthand), we are ashamed to say we are a country in which bias and prejudice still exists.

Nowhere is this more obvious than in Israeli advertising where the white Caucasian, blond, blue-eyed stereotype still reigns supreme.
Where portrayals of single sex families still are very rare and where you will be hard pushed to find a black Ethiopian kid
starring in a commercial let alone an Arab – unless it’s for purposes of typecasting him in various unflattering roles.

Not surprising if you look at casting calls issued by local talent agencies; stuff that will quite literally make your hair stand on edge.

But the job of advertisers, in our minds, is not only to reflect a country’s culture and values. Quite the opposite.
Advertisers have a responsibility to help shape the culture they live in and mold people’s behavior for the better.
The way we see things at BBR Saatchi & Saatchi, the industry has a proactive role to play in levelling the playing ground, abolishing prejudice and blowing up the glass ceiling.

Credits:
Chief Executive Officer: Yossi Lubaton
VP Content & Production: Dorit Gvili
Chief Creative Officer: Idan Regev
Creative Director: Kobi Cohen
Creative Concept: Dorit Gvili
Creative Team: Avner Rassel & Shiran Damari
Supervisor Strategic planning: Zemer Doron
Account Executive: Mor Aharon
Producer Manager: Bosmat Ben David
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Directed and edited: Or Ron