American Express x TimeOut Israel let its card members confine from home with style.
American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience?
Working with Time Out Israel, we created a dedicated content hub that lets the brand’s premium card members shop for the very best and very finest online has to offer. From special food packages and designer wines to online home styling services and specially created chef dinners – we curated “all deliverable to your doorstep” packages adapted for consumption from the comfort of your very own home.
Agency Credits: BBR Saatchi & Saatchi Israel
Client: American Express Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Shay Israel
Copywriter: Eliad Friedman
Art Director: Aia Bechor
VP Client Services: Lee Bryn
Account Supervisor: Sivan Bardagan
Account Manager: Yaara Mazor
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planning Supervisor: Lora Goichman
Strategic Planner: Assaf Hauschner Regev
Traffic: Ronit Doanis
Marcom: Eva Hasson
Studio Director: Lea Avram Vayzer
Studio: Sefi Gev, Sophie Alon, Dana Schossberger
C – the Branded Content Agency: VP clients: Daniela Klinger
Publicis Media: Mor Berman, Chen Grabovski
Production: Sigler Communications