Monthly Archives: January 2018

Janine Shroff : Illustration and Design

Shroff’s work is figurative and occasionally surreal – utilising bright colours and humour with darker undertones. Androgynous bird characters and humans enact fantasy scenes, mostly in mundane and domestic landscapes. Her work explores a range of themes including birth, pregnancy, relationships, sexual identity and gender.

Janine Shroff was born in Bombay, India in 1983. She works predominantly using mixed media, acrylic and ballpoint-pens on heavy-weight paper. Her early influences were miniature paintings and late 80’s comic books like MAD magazine. She completed an M.A. with distinction at Central St. Martins College, London in 2007, following a B.A. at Camberwell College of Art. She was short-listed for the Mercury Art Prize in 2007 and has exhibited in group-shows in London at the Maritime Museum in Greenwich & The Mall Galleries at the ICA. She has also previously collaborated with Visual Disobedience, a Mumbai based art collective. Shroff is currently working on a new set of personal works as well as collaborating with Kadak, a collective of 7 south-asian artists. She currently lives and works in London.

Why are you an Illustrator?
I’m an illustrator because I enjoy drawing, painting and being creative. It’s more than just a profession, it’s a need to make things if not daily, then at least constantly and consistently. And attempt to improve along the way.

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Fortis by Grey Worldwide

Advertising Agency: Grey Worldwide, India
Chief Creative Officer: Sandipan Bhattacharyya
VP / Branch Head: Vishal Ahluwalia
Creative Director: Gautam Bhasin
Art Director / Illustrator / Typographer: Vinay Saya
Art Director: Sandeep Kumar Y
Copywriters: Amit Anand, Loreto Basumatary
Photographer: Deepak R Thenganal
Illustrator / Digital Artist: Geethachari SC
Account Manager: Tulika Singh Shekhar
Senior Account Executive: Monica Kaur

 

This year’s world kidney day theme was how obesity causes kidney failure. And one of the most effective ways to fight obesity is running. So we connected these two factors and came up with this ad.

Print advertisment created by Grey, India for Fortis, within the category: Health.

Fortis World Kidney Day by Grey

Bajaj Allianz Life Future ULIP Plan

The launch of the new ULIP plan by Bajaj Allianz Life Insurance took place at St. Regis, Mumbai on 8th Jan, 2018. We had tweeted a lot about the event and its special features. We were one of the invited bloggers to attend the event organized by Bajaj.
The event started with some introduction by the host, Surprise package was Suresh Menon who told about his experiences on saving and how people act in terms of investments and different means of saving, His witty humor kept the audience well engaged Then the event was followed by a dart game amongst various bloggers
The ULIP plan focused on how you can plan for new house, child’s education, startup, business etc
About The New ULIP plan: Bajaj Allianz Life Future wealth gain is a non participating, individual, unit-linked, regular/limited premium payment endowment insurance plan which provides a cushion of security and growth to meet future financial goals.
The Event followed with a presentation by MD & CEO of Bajaj Allianz Life Insurance Mr. Tarun Chugh. He brief about ULIPs, Why you should aim for long-term planning, How you set goals and try to achieve them
It followed by a much detailed analysis explained by CIO (Chief Investment Officer) of the company Mr. Sampath Reddy on Bajaj’s new ULIp plan. His thoughts were well placed on the Funds performance.
ULIP: WAY AHEAD
1. Every ULIP plays a dual Role: Investment & Insurance
2. The Premium plays two major roles: One part gets invested in risk protection and other gets invested in generating returns.
Why are ULIPs good investment option?
1. Easy Diversification: 100% Debt to Equity Ratio & Fund asset allocation tailored to the goals
2. Long-Term Flexibility: Partial Withdrawal of money during emergency
3. Transparent Investment: Regular Portfolio disclosure

The Six pack Guy : BBR Saatchi and Saatchi

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz  to do your bidding for you. So that’s what Yovata did when it decided  to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

 

Aliyah lamba : Graphic Designer , Illustrator

Aliyah works in a way that is conceptual, engaging, and sometimes a little unconventional. She creates stirring illustrations and graphics that aim to evoke emotion.  Her User Experiences are thoroughly researched and aim to delight, excite, and most of all – work. Aliyah loves to illustrate and write children’s picture books, and breaks in-between projects are usually spent making up silly little stories and humorous monster characters.

Why are you a Graphic Designer?
I see an opportunity to design something in every little thing I do or see. I’ve grown up with a fiery passion for beautiful packaging, books and graphics. When the time came to answer the question that gets most teenagers in nervous jitters (What do you want to be when you grow up?), I knew what my answer would be. I chose the life of an artist and designer, and however hard it may get, I savour every second of it.

Did you attend school for fine art or design?
Yes, I attended Lasalle College of the Arts, Singapore for my undergrad (Ba. Hons 2D Animation), and Falmouth University, England for my Masters (Authorial Illustration).

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Sneha Suresh : Giving Tamil Proverbs A Tangible Form

Sneha Suresh is a 4th year student at Srishti Institute of Art, Design and Technology. She has been working on a printmaking project which is based on the vernacular. Being a Tamilian, born and brought up in Goa she has worked on a project called ‘Inaipu’ (which means fusion in Tamil) as a part of my pre-thesis project.

“The intent of this project is to present the metamorphosis of the oral tradition of Tamil proverbs and represent them visually by looking at the evolution of Tamil letterforms in a more imaginative way. My role in this project is based on the amalgamation of the oral tradition and visual culture, metaphors, material culture and symbols of Tamil Nadu. I’ve tried to bring out the real and the imagined mentioned in the oral tradition of proverbs through visuals which means, looking at how an intangible expression can manifest into a tangible one. I never managed to get myself to learn how to read and write Tamil which I regret but now, as a visual artist and a visual communication design student I am interested in letterforms and this project has been a pathway for me to get close to my cultural roots. Here are a few links that you could refer to if interested.”

 

Sneha Suresh : Giving Tamil Proverbs A Tangible Form

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Anindita Das : In A Chat With A Copywriter

Anindita is an advertising copywriter currently leading the creative team handling IKEA, Max Healthcare and Roca Sanitaryware. When she is not gazing at the computer screen, she is most probably solo travelling, secretly writing soppy poetry, concocting an unheard of recipe, clicking a complete stranger’s photo, walking around Safdarjung Enclave or day dreaming behind the wall.

Why are you into Advertising?
I was inclined towards writing from an early age. Stories and books have always enthralled me. In the end, I realized advertising is nothing but good story telling.

As a child growing up in a Guwahati, going to the book fair and watching an occasional movie, were my only forms of entertainment. My fondest memories are also of my father telling me bedtime stories. That’s how I picked up the knack of cooking up the most bizarre stories to enact at playtime.

English also happened to be the subject I studied the least at school. All of them put together, my career was meant to be in advertising. Today, I feel I am a consummate brand story teller.

Add to that the perks of logging into your facebook account before you check your official mail… being dressed in pajamas one day and in bling party wear another day… and oh, not having to call anyone ‘Sir’!

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