Lora Goichman

BBR Saatchi & Saatchi and American Express present: HOME COUTURE

May 21, 2020Case Study, Creative, Digital, InternationalAia Bechor, American Express Israel, Assaf Hauschner Regev, BBR Saatchi & Saatchi Israel, Ben Muskal, Chen Grabovski, Dana Schossberger, Daniela Klinger, Eliad Friedman, Eva Hasson, Lea Avram Vayzer, Lee Bryn, Lora Goichman, Mor Berman, Ronit Doanis, Sefi Gev, Shay Israel, Sigler Communications, Sivan Bardagan, Sophie Alon, Yaron Perel, Yossi ‘Joe’ Baruchno comments

American Express x TimeOut Israel let its card members confine from home with style.

American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience?

Working with Time Out Israel, we created a dedicated content hub that lets the brand’s premium card members shop for the very best and very finest online has to offer. From special food packages and designer wines to online home styling services and specially created chef dinners – we curated “all deliverable to your doorstep” packages adapted for consumption from the comfort of your very own home.

Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: American Express Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Shay Israel
Copywriter: Eliad Friedman
Art Director: Aia Bechor
VP Client Services: Lee Bryn
Account Supervisor: Sivan Bardagan
Account Manager: Yaara Mazor
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planning Supervisor: Lora Goichman
Strategic Planner: Assaf Hauschner Regev
Traffic: Ronit Doanis
Marcom: Eva Hasson
Studio Director: Lea Avram Vayzer
Studio: Sefi Gev, Sophie Alon, Dana Schossberger
C – the Branded Content Agency: VP clients: Daniela Klinger
Publicis Media: Mor Berman, Chen Grabovski
Production: Sigler Communications

The Six pack Guy : BBR Saatchi and Saatchi

January 18, 2018Digital, Interesting Things, InternationalBBR Saatchi & Saatchi, Ben Muskal, Bosmat Ben David, Dorit Gvili, Eva Hasson, Gil Gershon, Idan Regev, Lora Goichman, Moran Nurok, Reni Bracha-Landau, Yossi Lubatonno comments

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz to do your bidding for you. So that’s what Yovata did when it decided to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi

July 18, 2017Interesting Things, InternationalAviv Benzikri, BBR Saatchi & Saatchi, Dorit Gvili, Eva Hasson, Gal Mamalya, Gil Gershon, Idan Kligerman, Idan Regev, Lora Goichman, Ori Hasson, Ran Even, Roy Zoaretz, Yossi Lubatonno comments

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed, right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson