india

Russell Barrett : In A Chat

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Russell Barrett is a Managing Partner and CCO at BBH India.

Why are you into Advertising?
I write well and I’m good at telling stories. There are few options left for people with those skills. Legally.

Did you attend school for fine art or design or Communications?
I studied English Literature. No gainful employment is possible with that degree.

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Sri Aurobindo Society : By Hammer Communications, New Delhi

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The thought: By changing our lifestyle and creating consciousness, the human mind can empower any obstacle. Yoga, one of India’s most-successful exports to the western world, believes in a similar decree. Reason enough for the United Nations also to declare ‘International Yoga Day’ on June 21st every year. The idea propagated in the visuals offer a simple yet engaging thought that marries Rangoli, a folk art from India where patterns are created on the floor in living rooms or courtyards with Yoga postures. By replacing Yoga postures in a similar setting, one gets to see an interesting and colourful medley of human consciousness. Truly an epicenter of positive energy and a befitting ode to a global event.

Advertised brand: Sri Aurobindo Society, New Delhi
Advert title(s): Yoga Rangoli
Headline and copy text (in English): Celebrating World Yoga Day
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Senior Creative Group Head (Art): Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl
Art Director: Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl

Yoga Day AOTW-01

Deepikah Rahul Bhardwaj : Interview With A Designpreneur

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Deepikah is a designpreneur based in New Delhi. She grew up in Delhi in the 90’s and studied communication design from Pearl Academy. After creating a docu-graphic film for UNESCO for her dissertation project, she moved to Mumbai to work at MTV as a motion designer for 4 years. After working with various TV channels- MTV, Nickelodean, Disney; She moved back to Delhi to be closer to family. After a failed attempt at running a startup in partnership; she now works independently from her home studio creating bespoke brands, illustrations, motion graphics and more. She feels in today’s times, networking and collaborating is an essential part of the creative growth process.
A little about yourself:
I am all over the place. I like to call myself a design entrepreneur. I work independently on projects from various media and tend collaborate with the best people in business to create small manageable teams of creatives for every project. In this way, I end up being able to do a lot of different kinds of things without limiting myself to the abilities of a fixed team, like in a studio or a company.

Why are you a Graphic Designer?
I like beautiful things and systems. I like beautiful things in beautiful, seamless systems.

Did you attend school for fine art or design?
I was the first batch of Communication Design that graduated from Pearl Academy.

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Vrushali Somavanshi : Interview With A Graphic Designer

Illustration, Interviews, , , , 4 comments

Vrushali Somavanshi (Artopus) is a graphic designer, an Engineer and a pattern lover. She is also an occasional poet and loves watching films. Often looking for inspiration in the nitty gritty of things, and finding ways to communicate the commonplace observations visually through her idiosyncratic art her work ranges from colourful flat illustrations to intricately detailed pattern art. She currently is freelancing and also sells her artwork online on different types of merchandise. She has never attended a design school and is planning to pursue a Post graduation degree in Visual communication

Why are you a Graphic Designer?
A quote I read sometime back by Ira Glass kind of resonated with me, she talked about how in the beginning all of us who do creative work get into it because we have good taste and it is because of that good taste that our work keeps disappointing us, so only after time and lots of practice one day our work will be as good as our ambitions.

I think it’s the joy of being able to see my ideas come alive on paper that got me started. It’s because of the funny feeling of weird satisfaction I get when I see good typography and clean design.
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10 Downing Street Pub by Dentsu Bangalore

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[desi]ArsGqdyoWrI[/desi]

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!