As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas