Advertised brand: BMW xDrive
Advert title: Evade the Elements
Advertising Agency: Miami Ad School, Berlin, Germany
Creative Director: Fedja Kehl
Art Director: Claudio Castagnola
Copywriter: Jared Liebmann
Student Work
The Avengers : Students’ Work from Miami Ad School
Advert title(s): The Avengers
Art Director: Hridaynag Kooretti
Copywriter: Vaidehi Mewawalla, Deepika Desai,
Advertising Agency: Miami Ad School
Synopsis:
How do you promote a Marvel Studios movie with multiple superheroes? We decided to do it by showing – none of them. We promote ‘The Avengers’ by launching Print Ads in New York to remind the city, that saving the world comes at a cost.
After all, once the Avengers assemble, the city is littered with big Craters and yellow police lines.
Anchor Brewing Company : Student Work
Advertised brand: Anchor Brewing Company
Advert title(s): You Know It’s Local
Art Director: Hridaynag Kooretti
Copywriter: Tajj Badil-Abish
Advertising Agency: Miami Ad School
Synopsis: We haven’t been given the key to the city… Yet.
But you’ve heard about us ever since you arrived.
Anchor Steam is just another great part of San Francisco
to show off to your friends who don’t live here.
Pokemon Gone : Student Work from Miami Ad School
Advert title: Pokémon Gone
Campaign name: Pokémon Gone
Agency: Miami Ad School, New York, USA
Brand: Respect for Animals
Copywriter: Emily Kaufman
Short Description:
Within the last year Pokémon Go has been downloaded 500 million times. On average, Pokémon Go users spent more time within the app than any other social platform. In an age when people spend so much time looking at a fake world, how do we highlight the problems in the real one?
On National Anti-Fur Day, we partnered with Pokémon Go to create an update to the game with one major catch: the Pokémon underwent the torments of the fur industry, leaving them skinless, just like the millions of animals killed yearly for their furs.
Because if this bothers you in a fake world, why shouldn’t it bother you in the real one?
Burger King : Spec Work by Miami Ad School
At Burger King everything is better with fire… That is why sometimes things can get a little messy when mastering the flame. Send us a video to our youtube acount with the #flamegrillfails and get one of our unique Fireproof Uniforms delivered right to your door!
Advertised brand:Burger King
Advert title(s):Nomex Uniforms Promo
Headline and copy text (in English):Nomex Uniforms Promo
Media (see available options below): Intereactive: Digital Activation
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Daniel Pujol
Copywriter: Domingo Angelini, Wonsik Cho, Tina Assadpour
URL: https://domingo-angelini.squarespace.com/#/burger-king-1/
Spec Work for Burger King by Miami Ad School Students
Burger King by Miami
Dixie cup True Country Icon : Spec by Miami Ad School
Advert title: True Country Icon
Advertising School: Miami Ad School, Miami, USA
Art Director: Ksenia Gaman
Copywriter: Brenda Fernandez
Description: Dixie Cup’s “True Country Icon” aims to take back the spotlight from Red Solo Cup, and restore its rightful place as the #1 disposable cup brand for Country Music lovers. By hijacking Country’s most-recognizable symbol: the Spotify genre icon, and replacing it with a Country legend: the Dixie Cup logo, we’ll remind Country aficionados of our 100-year influence on Country Music history. Not to mention, we also have an epic playlist that highlights the 24 times our brand has been mixed up with Country.
Other India : Zine by Karishma Sehgal
Karishma Sehgal is a graduate of the Pearl Academy, Delhi.
She created a self-illustrated zine as a part of her final postgraduate project at fashion school (Pearl Academy, New Delhi).
The zine named ‘Other India’ is inspired by Northeast India. The name, ‘Other India’, is a wordplay on Mother India – a term we Indians use endearingly to address our country. Here, the word “other” refers to India’s northeasterners who are treated with unwelcome, racist and ignorant attitudes by many mainland Indians.
‘Other India’ aims to throw light on the subjects of identity crisis, racism, bigotry, stereotyping and harassment – all that Northeast Indians battle with, in a country which is, in theory, their own, but in actuality, one where they’re often treated as outsiders.
Fashion, as we all know, is something Northeast Indians closely identify with, and, to a great extent, have been both, appreciated, and criticised for, on “moral grounds”.
The zine offers a satirical take on some of the aforementioned themes.
“For as long as I have known, the Northeast region and its culture has fascinated me. Being the daughter of an ex-Army officer in the Indian Army, I was fortunate enough to get to travel to the region at a very young age and have been inspired by it; especially the fashion-forwardness of the region’s natives, since.
That the region’s natives are victims of racism/prejudice which they receive from Mainland Indians is no secret. Furthermore, they suffer from a major identity crisis because mainlanders don’t make them feel welcome in their own country and the migrant population in their region is, somewhere, making them lose sight of their roots. I wanted to delve into these subjects deeper and wanted to see if there was a relationship between fashion choices of the Northeasterners and their identity assertion – seen across the world in the forms of various counter-culture movements like the Hippie culture of the 60s’, the Punk culture of the 70s’, etc.
Through my primary and secondary research, I came across some interesting findings that I tried to encapsulate in the zine that I created.
For my primary research, I surveyed close to 60 respondents within the age group 16-40 from the Northeast region. I read several books, research papers, journals on the subject to get both, a historical and modern-day context of the same.
The biggest challenge for me to develop this zine was the execution part. My skills as an illustrator are very amateur. To be able to create a high-quality output that communicates this important subject well was my greatest concern. I hope I have somewhere been able to do justice to it.”
Lips Of Steel : Raising Awareness Within The Beauty Industry
Advert title: Lips of Steel
Campaign name: Lips of Steel
Agency: Miami Ad School, New York, USA
Art Director: Sofia Gahn
Copywriter: Emily Kaufman
Iron deficiency is the most common nutritional deficiency in the United States. With women consuming anywhere from 5-9 pounds of lipstick within their lifetime, why not put the iron they’re lacking in a product they’re already consuming?
























