Monthly Archives: January 2015

The Concreted Magazine

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Telhanorte’s action encases decoration magazines inside a block of construction material.
São Paulo – DM9DDB has created an unusual action for Telhanorte with support from partner magazines Casa Cláudia and Arquitetura & Construção, both from the home and decoration segment of Editora Abril Publishers. Copies of the December issues of these magazines were delivered to architecture firms and professionals and to Telhanorte partners and clients encased in blocks of construction material.
The recipients had to break the block to read the magazine and find inspiration for their home decorating. The agency’s creative professionals started with the following concept: in renovation, before you think about the decoration, first you need to remodel. Each piece was made by hand and had the Telhanorte logo and the logos of the magazines chiseled into them. The pieces were sealed, one by one, after a magazine was placed inside.
“Telhanorte’s mission is to offer the best home construction, renovation and maintenance solutions. With this action, we found a creative solution to strengthen our commitment, emphasizing the importance of preparing your home before you compose the decor,” states Telhanorte marketing manager Pablo Satyro.

Title: The Concreted Magazine
Agency: DM9DDB
Client: Telhanorte
Creative directors: Marco Versolato, André Pedroso, João Mosterio
Art director: Leonardo Rotundo
Copywriter: Fred Sekkel
Account Managers: Marcelo Passos, Daniel Malavazzi, Thibis Rebellato, Patricia Lucato
Media: Adrian Ferguson, Fabricio Bermello de Andrade, Esly Louisi Silva de Paiva, Erminia Campolino, Tatiana Dejavite
Art Buyer: Clariana Costa, Nereu Marinho, Eriana Simões
Printer: MockUp 10
Approval: Juliano Otha, Pablo Satyro
Andrea Nascimento – Comunicação e Sustentabilidade

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Manoj Jacob: Interview with an Advertising Creative

Interviews, , 8 comments

 

Singer, songwriter, copywriter, creative director. Loves playing sport, reading and listening to music. A sucker for biriyani and the odd chilled beer.

Listen/download his music here.

Why are you into Advertising?
I got started in advertising because I loved writing clever stuff. Today, the satisfaction comes from creating communication solutions for business problems.

Did you attend school for fine art or design or Communications?   
No. I studied electronics in college.

Were there any particular role models for you when you grew up?
Ravi Eshwar. He plays with words the way Knopfler plays with notes. I had the good fortune of sitting next to him as a rookie writer, and observing his work.

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Kahani Designworks

Agency Profiles, , , 2 comments

Kahani is a young communication design practice. We love a good story and we’re passionate about using design to tell interesting, engaging stories. The kind of work we enjoy doing brings together people, ideas and inspiration from life, literature and art.

Is Kahani Designworks primarily an illustration and design company? Do you also work on brand building and corporate identities?

We do many different kinds of creative and strategy work including illustration, graphic identities, publication design and digital design. Every kind of assignment we take up has the same objective: communication. So whether the need comes from industry, the arts or social entrepreneurs, we work with every kind of client.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?

Everyone that’s been part of our team at the studio went to design school. It’s not a requirement, but it happened that way because we’re always looking for people who bring rigour to their work. That’s something that seems to come from formal education, though it’s not a rule. What we do ask of our team is that they commit to the studio culture and work ethic, because we’re not a media house or ad agency and the rules of the game are very different.

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Audi – Little Thumb Navigation System by Verba Milan

Creative, International, , , , , , , no comments

“Driving is a totally different story.
Update your Audi navigation system.”

Agency: Verba, Milan
Client: Audi Service Italia
Copywriter: Luca Bartoli
Art director: Daniel Cambò
Executive creative directors: Luca Cortesini and Michelangelo Cianciosi
Post production: Max Sarotto

The Book of Stranger

Books, Creative, International, , no comments

Twenty years is a long time in studio years and so we thought we’d celebrate the year with something a little less frivolous than our typical offering. The Book of Stranger features a few hundred of the four and a half thousand jobs we’ve done in that time and the cover, inspired a little by Hieronymous Bosch features all of them. We were looking for appropriate packaging and the human skin covered books of the Bosch era seemed appropriate. Just kidding, it’s not human. It is skin though.
The book is available for sale on Stranger & Stranger’s online shop: bit.ly/strangerSHOP

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