Every year our team conceptualizes and designs calendars for our clients. This year, we planned to take a CSR initiative connecting the brand OTS Limited, it is a transport company based in Orissa.
The truck back slogans on road are often funny but we hardly give a thought on how can that space be used. A team effort in coming up with slogans with reference to social issues.
Advertised Brand: OTS Limited
Advertising Agency: Wex Inc Advertising Pvt. Ltd.
Creative Director: Suman Das
Art Director: Ayan Chakraborty
Copywriter: Suman Das, Sarita Ganeriwala Vidushi Khandelwal, Somrweeta Mukherjee
Visualizer: Sanjay Mohanta
Designer: Sandip Basu Mullick
Account Executive: Sumit Sinha
What a great idea!
There’s a lot of great art (and social messages) out there.
Just the other day, I saw a very attractive yellow on a lorry. I couldn’t help taking a picture. Now it’s become the cover photo of my blog’s page on fb.
I loved this calendar, especially since I am a collector of what I call ‘Highway Gyan’ – messages from trucks, etc. And try to click their pics too whenever possible.