thiruvananthapuram

Kerala Tourism by Stark Communications, Trivandrum

Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.

The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.

The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.

The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.

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