Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride – a part of Tour De India 2012 Cyclothon – is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.
Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
Published: February 2011
Choco Caramel with Orange Inside
Advertising Agency: Rediffusion Y&R, Mumbai, India
Executive Creative Director: Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Executive Creative Director: Tony Pereira
Creative Directors: Mandar Khatkul, Zubin Raj
Art Directors: Shibith Nair, Widjaja Dian, Kim Jules
Copywriters: Zubin Raj, Gandhali Karnik
Illustrators: Shibith Nair, Andrey Gordeev
Photographer: Nikhil Shivdekar
Planner: Janardhana J
Additional credits: Viraj Chouhan
