fashion

Riddhi Parekh : Photography

Riddhi sees frames everywhere, not just because she is a photographer, she always saw them. She see people, their expressions, gestures, the play of light and shade and a profusion of colours – slivers of magic, and she try’s to capture it all! The opportunities are endless for someone who sees an image in any situation.

Having begun as a clueless teenager Riddhi found my true calling only after having dabbled in the Ad world. Her tryst in photography began with assisting ace photographer Nrupen Madhvani and her resolve to become a name to reckon with became even strong. After which she joined Shari Academy of Digital photography where my passion grew by leaps and bounds and she went onto becoming the Master Craftsmen of the year and also bagged the Best Fashion Photography and Food Photography Award, Luxoculus.

Why are you a photographer?
I am a photographer because I am terrible at math and have an attention span of a gold fish.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes, very vividly actually. It was my 6th month in my first proper job in an advertising agency as a brand planner and I was cribbing about how much I hate it to one of my colleagues. I was always good at arts and wanted to get into the creative side of ad making. I was trying desperately to find a way to get in to graphic designing and it seemed more and more impossible everyday. My colleague asked me a simple question: If there were no criteria or any restrictions what would you want be? I answered either a pilot or one of those cool National geographic wild life photographers. He said here you go bingo. Not sure about the pilot bit but photography seems like a good transition. And the next day I was researching about photography and within next 2 months I left my job and became a photographer.

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Ian Pereira : In A Chat With A Photographer

Ian grew up in Colaba. He was educated in Mumbai and graduated with a B.Com degree. He went to London in 1979 and studied photography at the Polytechnic of Central London, UK and worked at Colorama Processing labs too. Spent 3 months in Chicago assisting various photographers. In 1984, Ian returned to Mumbai and begun his career as an Advertising & Industrial Photographer and have successfully completed 30 years in the profession. He specializes in Still Life, Industrial, Jewellery, Food, Industrial and Product Photography.

Why are you a photographer?
As a teenager I began to love photography. My Dad is a serious amateur photographer. I got interested in photography and on a holiday, one day, he let me use the camera. My parents then realised that I had some talent and encouraged me to pursue photography as a career. They then sent me to London to study photography

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Do you remember any decisive moment when you felt “I want to be a photographer”?
As I mentioned, my talent for photography was obvious from a young age. My parents took us on a holiday to the UK and US in 1976. I shot a lot of images on the trip. My Dad, who was Co-founder of Chaitra Advertising, was able to use one of the images of the Statue of Liberty that I had shot, in an advertisement. It was then that I decided that I would make a career out of photography

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