DDB Mudra Group

Organ Donation PSA by DDB Mudra

Organ India by DDB Mudra

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With More Than 5,00,000 People Dying Every Year Due To Non-availability Of Organs, The Brand Wanted To Make People Aware About Organ Donation Being An Important And A Necessary Practice. Though The Problem Was Big, But It Had A Very Simple Solution And That Was To Make Every Person Aware About Organ Donation. If Every Person Starts Donating Organs, Each Donor Can Save Up To Nine Lives And If The Donor Donates Tissues, He Can Save Many More. Thus The Idea For The Creative Was Born – “Life Is A Gift”.” This Simple Idea Was A Perfect Fit For Achieving The Brand’s Objectives As Donating Organs, Saves Lives And Hence It Is The Greatest Gift For The One Who Is In Need For It.

Advertising Agency: DDB Mudra Group, Gurgaon, India
Creative Directors: Sonal Dabral, Subhashish Datta
Art Director / Copywriter: Manoranjan Kumar
Illustrator: Twinbrains
Account Manager: Vinshul Upadhyay

Organ Donation PSA by DDB Mudra

Penguin Audiobooks by DDB

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Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Directors: Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director: Mukesh Jadhav
Copywriter: Ravi Ananthan, Vilsen Gonsalves
Illustrator: Aleksandr Kuskov
Client: Hemali Sodhi
Account Director: Rakesh Varma

We wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The houses around are detailed out much the same way. The costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama.

Print advertisment created by DDB, India for Penguin, within the category: Recreation, Leisure.

Z-810 Phones with GPS by DDB Mudra

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Advertising Agency: DDB Mudra group, Mumbai, India
Creative Director: Ashish Phatak, Aman Mannan, Krishna Padhye
Associate Creative Director: Faraz Alam
Art Director: Krishna Padhye
Copywriter: Faraz Alam
Illustrators: Milind Aglave, Krishna Padhye
Photographer: Getty Images

 

 

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