Advertised brand: Google
Advert title: Save Our Stores 
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco 
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi 
Copywriters: David Webb

Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?

Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused 
about who they can help. In such times, if you don’t ask for help, you may not get it. 

So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.