Advertised brand: Adidas
Advert title(s): Ozone
Advertising Agency: Miami Ad School, Madrid, Spain.
Copywriter: Cesar Rodd (Rodriguez), Beatriz Salmeron
Art Director: Laura Colored, Pjotr Barakov
Short rationale: “Adidas launches Ozone, a running shoe that measures pollution and collects data to provide the runner with the cleanest route for a run.”
adidas
Adidas by DDB Mudra Delhi
Advertising Agency: DDB Mudra, Delhi, India
Chief Creative Officer: Sonal Dabral
Creative Head: Sambit Mohanty
Creative Director: Subhashish Dutta
Art Directors: Suketu Gohel, Prem Alayil, Srikant Behera
Copywriters: Dushyant Singh, Tripti Surana, Sambit Mohanty, Vishnu Srivatsav, Vijay Joseph
Illustrator: TwinBrains
Photographer: Tarun Khiwal