This campaign was an initiative by Croma, the Electronics retail store and Times of India to educate people about the hazards of Ewaste. Old electronics disposed carelessly can end up damaging the environment, So Croma decided to launch a public service initiative to pick up E-waste, Door to Door, from homes to prevent this.

Advertising Agency: Collateral – The Storytellers, Mumbai
Associate Creative Director: Harish Gadkari
Visualiser: Dipak Mane
Creative Director Copy: Vinayak Upadhyay
Copywriter: Moiz Dohadwala