Advert title(s): The Avengers
Art Director: Hridaynag Kooretti
Copywriter: Vaidehi Mewawalla, Deepika Desai,
Advertising Agency: Miami Ad School
Synopsis:
How do you promote a Marvel Studios movie with multiple superheroes? We decided to do it by showing – none of them. We promote ‘The Avengers’ by launching Print Ads in New York to remind the city, that saving the world comes at a cost.
After all, once the Avengers assemble, the city is littered with big Craters and yellow police lines.
Advertised brand: Anchor Brewing Company
Advert title(s): You Know It’s Local
Art Director: Hridaynag Kooretti
Copywriter: Tajj Badil-Abish
Advertising Agency: Miami Ad School
Synopsis: We haven’t been given the key to the city… Yet.
But you’ve heard about us ever since you arrived.
Anchor Steam is just another great part of San Francisco
to show off to your friends who don’t live here.
Designer: Carolina Lara-Mesa
Copywriter: Julia Girschikofsky
Art Director: Christian Baron
Art Director: Florian Lanzinger
It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital.
The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.
Credits:
Client: Super-Pharm
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
VP Clients: Ben Muskal
Chief of Creative: Idan Regev
Creative Director: Yair Zisser
Copywriter: Ronni Azulay, Ran Even
Art director : Ori Hasson
Clients Director: Noa Sharf
Account Supervisor: Shirley Tamar Konka
Studio ATL: Yaron Keinan, Chen Graisman
Publicis Media: Gilad Sterenberg
Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so doing stop them from making a howler that could cost a side the game.
But it’s also the new universal icon for a TV screen!
So to drive fans to Azrieli’s new ecommerce website, we used the season’s hottest icon to steal the show. During the final, set to take place on Sunday July 15th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we’ll give the first 5 viewers who text us a free large screen TV.
So what can we say? Keep your fingers crossed and your mobiles ready.
Agency Credits: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief strategy Officer: Shai Nissenboim
Art Director: Olga Vorobieva
Copywriter: Elad Gaizler
Agency Producer: Simi Ben-Zikri
Eva Hasson: Marcom Director
Account Supervisor: Shiran Feldman
Account manager: Danielle Elmor
Traffic manager: Maya Varochik
The California campervan has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us to rethink what it means to go sightseeing.
Company Name: Grabarz & Partner
Country: Germany
City: Hamburg
CCO: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director Copy: Stefan Geschke
Creative Director Art: Thomas Fritze
Art Direction: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Account Manager: Christiane Dietz
Art Buying: Anna-Lena Meyer
Production: Kristina Mohr
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennies Mielke, Sermed Darah
Creative Direction & Compositing: Sermed Darah
We’ve all been there – at work I mean – slaving away on some presentation and ordering junk food or some other dodgy dish that tastes just awful. But not everyone is like that. Some people just simply won’t compromise.
So in order to promote ‘Achla Beetroot Salad’ as a great upgrade to the boring everyday office salad, Strauss Group created an ad glorifying the people who don’t compromise on junk food and eating in front of their computer screen. The Salad Choppin Guy who proudly takes the time to chop a fresh salad at work – come hell or high water.
Credits:
Agency Credits: BBR Saatchi & Saatchi Credits:
Advertising Agency: BBR Saatchi & Saatchi & Facebook Israel
Client: Achla,Strauss Group
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Yaron Perel
Art Director: Yuval Zuckerman
Copywriter: Ronni Azulay
Digital Creative Director: Naor Itzhak
VP Production & Content: Dorit Gvili
Agency Producer: Bosmat Ben-David
VP Group Account Head: Ben Muskal
Account Supervisor: Lia Glikman Rosenfeld
Account Executives: Shaked Partush & Mae Steinfeld
Marcom Director: Eva Hasson
Production Company: Yesh Productions
Director: Shushu E. Spanier
Head Producer: Shalev Yehud
Executive Producer: Jonathan Stamler
Post production producer: Hagit Fogel
Production manager: Noa Gana
Assistant Director: Harel Itscovitch
DOP: Ofer Ben-Yehuda
Art & Set Designer: Rotem Julian Reuven
Dressing: Tal Gana
Hair & Make-Up: Rinat Aloni
Editor: Tal Cicurel
Compositing & Color-Grading: Hagay Swisa, Yawaradi
Music: Knob Music Studio
Lead Actor: Yossi Gavni
Head of Marketing, Strauss Fresh Foods: Shiri Birman Cohen
Achla’s Marketing Director: Dori Koriat Frum
Achla’s digital manager: Rotem Alterovich
Resisting the trend of saccharine parental sentimentality towards children in China, the work heroes junior sporting stars who make it clear they don’t want to be babied. A series of films feature a real-life runner, boxer, footballer and basketballer, aged 10 -13 years, embracing the challenges of their sport alone and bluntly telling adults to let them play by their own rules. A final film brings the four together in an anthem of independence.
“When it comes to sports, children have the grit, determination and fearlessness of adults. They aren’t constrained by their age, but they’re sometimes constrained by parents’ fears of them falling or failing,” said Steve Tsoi, VP Marketing of Nike Greater China. “We wanted to help overcome this overprotectiveness by reframing ‘young athletes’ as athletes who happen to be young.”
The films appear online and across DOOH sites, and are brought to life with a meme generator allowing users to create their own poster and inspirational quip. A series of activities were also created to support the campaign over the summer, including the Nike Children’s Run, Football Training Camp and Rise Academy, pitch and court takeovers as well as a dedicated Don’t Call Me Precious event at Beijing Dongdan Sports Park.
Terence Leong, Executive Creative Director, R/GA Shanghai said the campaign was designed to empower kids by highlighting the egalitarianism of sport, and the strength and self-sufficiency it helps children to develop.
“Sports doesn’t care how old you are. It’s going to be just tough on you whether you’re 13 or 30, and just as rewarding.”
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