International

What Does It Feel Like To Be Black In America : Miami Ad School

Creative, International, Student Workno comments

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

inoneword-9

 

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World’s Stinkiest Ad from Must Bubble Gum

Creative, Internationalno comments

To communicate Must Bubble Gum’s long lasting flavor titled ’45’,

We created the world’s stinkiest print ad.

A print created using real food that causes bad breath: onions, garlic, fish and the sorts.

For those of you interested in the work that went into creating the ad, here is the “Making-Of”:

 

Credits:

Agency: BBR Saatchi & Saatchi
Air Date: December 2015
C.E.O: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art-Director: Aia Bechor Kujnitzky
VP-Group Account Head: Maya salomon
Account Supervisor: Yogev Atoon
Account Executive: Omry Sela
Graphic Studio: Yulia Zak, Yaniv Shachar
Head Of Production & Content: Dorit Gvili
Production: Gali Starkman
Creative Coordinator: Eva Hasson
Photographer: Yoram Aschheim
Food Stylist: Sharon Kedem
Category Manager Strauss: Meital Tarazi
Brand Manager Strauss: Lian Shemesh

Elite Turkish Coffee digital initiative

Digital, Internationalno comments

Elite Turkish coffee is one of the country’s oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience.

So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they’re the good guys.

The guys you can count on to help you no matter what.

They’re the guys that’ll help you move out of your old apartment and schlep your stuff to the new one.

That’ll come rescue you at 2 AM when you get stuck on the freeway.

The ones that’ll throw you the most amazing bachelor party ever.

And the ones that’ll make sure that if your wedding proposal went south twice – it won’t happen a third time!
Elite Turkish Coffee proudly presents: “Saving the Wedding Proposal”

A fresh piece of content we hope you’ll enjoy:

https://youtu.be/-X4t3gvMNVQ

Credits:
Air Date: December 2015
Client: Strauss Group – Elite Turkish Coffee
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham & Liron Cohen
Art- Director: Carmel Gilan
Digital Creative Director: Maayan Dar
VP-Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
VP-Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account executive: Mor Aharon
VP Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production company: Jiminy Creative

Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Digital, International, TV Spotsno comments

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael

 

Splendid : Kids Try Dark Chocolate For The First Time

Creative, Digital, International, TV Spots, , one comment

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz

Super-Pharm Drugstore by BBR Saatchi & Saatchi Israel

Creative, Internationalno comments

To communicate their summer sale, drugstore chain Super-Pharm together with agency

BBR Saatchi & Saatchi Israel created a commercial featuring modern dancing choreographed and executed by The Inbal Pinto and Avshalom Pollak Dance Company.

 

Advertiser: Super-Pharm
Agency : Baumann Ber Rivnay/Saatchi&Saatchi
Director: Ram Baruch
Agency CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Idan Levy
Art Director: Tani Zipper
Copywriter: Eran (Shushu) Spanier
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
VP Strategy: Shai Nissenboim
Strategic Planner: Lora Goichman
Choreography & dancers : Inbal Pinto and Avshalom Pollak Dance Company
Lead Presenter: Suzanne Meyer
D.O.P : Emmanuel Kadosh
Editor: Dedan Ouziel
Set Designer: Samuel David Ben-shalom
Wardrobe Designer: Maor Zabar
Music: Shmulik Noifeld & Avi Belleli
Production Company: Shoshi & Udi Productions
Production House : Broadcast Media

Scary Viral Campaign for Swedish Theme Park Gröna Lund

Digital, International, no comments

To create a buzz around this years new attraction called House of Nightmares, Swedish theme park Gröna Lund made a terrifying april fools prank. During a movie premier in Stockholm we hid a starving zombie in the audience and then launched a romantic kiss cam…

 

CREDITS:
Client: Gröna Lund
Advertising Agency: Pool, Stockholm, Sweden
Account manager: Johanna Törnblom, Eva Inde
Art Director: PJ Lindqvist
Copywriter: Björn Wigenius
Production company: Stopp
Director: Fredrik Broander
Producer: Sara Gray

The Concreted Magazine

Internationalone comment

Telhanorte’s action encases decoration magazines inside a block of construction material.
São Paulo – DM9DDB has created an unusual action for Telhanorte with support from partner magazines Casa Cláudia and Arquitetura & Construção, both from the home and decoration segment of Editora Abril Publishers. Copies of the December issues of these magazines were delivered to architecture firms and professionals and to Telhanorte partners and clients encased in blocks of construction material.
The recipients had to break the block to read the magazine and find inspiration for their home decorating. The agency’s creative professionals started with the following concept: in renovation, before you think about the decoration, first you need to remodel. Each piece was made by hand and had the Telhanorte logo and the logos of the magazines chiseled into them. The pieces were sealed, one by one, after a magazine was placed inside.
“Telhanorte’s mission is to offer the best home construction, renovation and maintenance solutions. With this action, we found a creative solution to strengthen our commitment, emphasizing the importance of preparing your home before you compose the decor,” states Telhanorte marketing manager Pablo Satyro.

Title: The Concreted Magazine
Agency: DM9DDB
Client: Telhanorte
Creative directors: Marco Versolato, André Pedroso, João Mosterio
Art director: Leonardo Rotundo
Copywriter: Fred Sekkel
Account Managers: Marcelo Passos, Daniel Malavazzi, Thibis Rebellato, Patricia Lucato
Media: Adrian Ferguson, Fabricio Bermello de Andrade, Esly Louisi Silva de Paiva, Erminia Campolino, Tatiana Dejavite
Art Buyer: Clariana Costa, Nereu Marinho, Eriana Simões
Printer: MockUp 10
Approval: Juliano Otha, Pablo Satyro
Andrea Nascimento – Comunicação e Sustentabilidade

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