Reverse Thought is a young, vibrant creative hotspot. It is a confluence of designers and developers who aspire to create something out-of-the-box, outstanding for clients and more importantly themselves. Reverse Thought specializes in the BAD- Branding, Audio-Visual & Digital.

Is ReverseThought primarily an illustration and design company? Do you also work on brand building and corporate identities?
Reverse Thought is all about Branding, Audio Visual Communication and Digital. At our core we are a design company with deep strength in technology to execute the design. Illustrations form a part of our projects in many ways. We have built corporate identities for a number of upcoming companies and clients.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
Our designers come from some of the most premier design schools in India like the JJ School of Arts, MIT Institute of design and more. We select our candidates purely on the strength of their portfolio and past work. We hire freshers as well, and again our single criterion remains the quality of work done at school project level.

How would you define the design style at Reverse Thought?
We are best known for our clean, clutter free contemporary design style. Every project is tailored to the client brief and overall vision of the project. On the digital front, we have moved to creating concept based, experiential web projects that have grabbed a lot of attention.

What does Reverse Thought do which sets it apart?
We think that our main differentiating factor besides our design style and ethos is our ability to understand what would work well for our clients based on their industry, competition and aspirations. That apart, we are sticklers of quality and expect pixel-perfect output for all our projects and achieve it. It is the small details that count and we understand that completely.

Who was the most influential personality on your career in Brand Building?
I worked across a lot of agencies before starting Reverse Thought and I was deeply impacted by Kurnal Rawat. His innate creativity and passion for design were highly inspiring and influences my thought process even today.

What made you start Reverse Thought?
I think I always wanted to start off with something of my own. I was working as a freelancer during my days as a designer and had started acquiring a lot of projects due to my work and positive referrals from my clients. A lot of my projects would get listed on international web galleries. At one point I felt that it was time to get into an organized agency format and hence Reverse Thought was born.

How important is the focus on good design in Reverse Thought?
It is paramount. We stand for great design and without that we would pretty much have no entity at all.

Are you working with any advertising agencies? Any brands?
We do work with digital marketing agencies from time to time. Some of the corporate houses that we work for are Welspun India, Vardhman Textiles, Pudumjee Group, Future Group, Bayer Crop Science and more.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
There is some exceptional design talent in India. Our design sensibilities are different from the west, but that’s what makes it exciting. I love the vibrancy and quirkiness of our designs is what sets us apart. However, the execution of our design and its application needs to go through a lot of change. We need to combine strategy with art, functionality with aesthetics, vision with execution. But that is a different discussion altogether.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
First off, I’d like to advise that the creative field requires passion to succeed. So choose it only if you are passionate about it. My advice to aspiring creative professionals is that they should develop a solution driven approach. Constantly challenge your concepts and look for inspiration everywhere. Graphic design can be one of the most personally satisfying careers if you have a passion for it.

Who would your design team like to take out for dinner?
MC Escher. But unfortunately it’s too late for that!

What’s on the company iPod?
All the latest Bollywood madness.