Advertising Agency: Grey, Mumbai, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Director: Rohit Malkani
Creative Directors: Sachin Kamath, Bhavesh Kosambia
Copywriter: Sonam Yethenpa
Art Director / Illustrator: Surendra Gohey
Account Supervisor: Fernando Beretta
Account Manager: Ines Etchenique, Vineet Singh
Monthly Archives: November 2014
Public Service Spec Work for Penguin by Dustbin Bangalore
Advertising Agency: Dustbin, Bangalore, India.
Creative Director, Art Director & Copywriter : Siddarth Basavaraj
Public Service Spec work for Wonderbra by Dustbin, Bangalore
Advertising Agency: Dustbin, Bangalore, India.
Creative Director, Art Director & Copywriter : Siddarth Basavaraj
Prakruthi by P(x) Bangalore
Wild. Orgasmic!
Prakruthi is an effort to give the people food that is 100% Natural for we believe nature does its job best when left undisturbed. With the products of Prakruthi you can experience the pure pleasure of nature.
Advertising Agency: P(x), Bangalore, India
Creative Director: Shanmu
Art Director / Illustrator: Alex
Copywriter: Neeth
Atul Pratap Chauhan : Photography
I was bowled over by the little nuances of shape, color, light and mood at a professional photographers shoot in my restaurant. I then realized photography could be magic if approached with passion. My journey began with assisting a professional photographer, who saw a spark in me, to better learn the tricks of the profession. My first professional camera cost me months of savings plus a few dearly loans. As in every profession, I dabbled around with small jobs initially but later jumped into the world of professional photography, full time. And my life has been a sucker for good subjects, pictures & photo stories ever since.
Food, Interiors, Products & People. I love my work and I give it my best possible shot. ‘Hope’ and ‘Hard work’ are two things I rely on, like all successful people do. My work regularly features in magazines like Better Interiors, JetWings, India Today, Society and Society Interiors, living ETC, House and Home UK, Elle Décor
The true challenge in photography is to capture emotions which tell its real purpose. And it’s certainly not easy! But this is what drives me and keeps my ball ever rolling. It has also earned me some reviews across popular media like Times of India, Smart Photography and Asian Photography Singapore magazine.
Why are you a photographer?
I was waiter in hotels and than manager and now photographer last seven years and i think i learn from life and things around me.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes very well, i was working in restaurants and one firang photographer was shooting our restaurant for Conde Nast USA.He took his test shot on me and i was totally shocked to see the power of imagery and from that time i decide to learn this craft and met many of good photographers in Bangalore and finally assisted one for few months.
WWF by Ogilvy Gurgaon
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava
Copywriter: Anu Gulati
Art Director / Illustrator:Umesh Baldaniya
Smoke Free Diwali by Independent
Short rationale: Diwali is one of the prominent festivals celebrated across India with great fanfare where people lighting up houses with diyas, making colourful rangolis and exchanging sweets is a common sight. But, there is another practice that creates more problems than spreading happiness – bursting firecrackers. These firecrackers release toxic gases, pollutes the air, generate loud noise, creates humongous amount of dry waste and inflict injuries as well.The festival of goodwill, prosperity and happiness can be celebrated in a number of ways other than bursting firecrackers. Let’s enjoy a smoke-free and healthy Diwali.
Creative by Ashwin Hirwe & Amol Mahajan
Codesign: Agency Profile
Codesign : By Rajesh Dahiya and Mohor Ray, Founders of Codesign
What made you start Codesign?
What made us start Codesign, what has sustained it so far and what we continue to look forward to is the same – a desire to keep growing through the work we do, without being compartmentalised by scale, media and trends. The idea was to create a rich environment that encourages asking questions and rethinking briefs, with the rigor of hands-on ‘making’. An important thread that has always stayed strong, is the love of content—making sure that design is building on appropriate and rich content, and not acting as a prop for it.
Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
All the designers in our team currently are graduates from design schools. However this is not, nor has been, a pre-decided condition of working with people. We look at people’s work, and even more importantly how they approach it; build on it—and how they can inspire us back to push our own boundaries.
At the heart of our work is people, and that’s where we look for inspiration—in the way they live, the dreams they dream, the things they trust, the things that make them happy. Through conversation and observation, there is much that we learn which inspires our work. The composition of the studio is diverse by choice, brings several influences and interests, from music and food to crafts and calligraphy, into play with each other. This often brings surprising, new flavours into the way we develop ideas.
In short, there’s no checklist. It’s work, it’s partially gut instinct and it’s a shared dialogue between both a potential hire and us on expectations, responsibilities and the future.
Ad Against Domestic Violence by Independent
Advertised brand: public_interest
Advert title(s): We Men
Art Director / Photography: Ashwin Hirwe
Concept / Copywriter: Amol Mahajan
Additional credits: Amey
Rationale :
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domesticviolence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.



