Interview with KV ‘Pops’

KV ‘Pops’ Sridhar is the National Creative Director at Leo Burnett India

“I come from a sports\ theater family, while my father was a sports person and my maternal grand father was a film\ theater actor. Ours is a bindas Andhra Brahmin family.”

Why are you into Advertising?
I am a science graduate from Osmania and a fine art graduate from Gulbarga. Some how I felt advertising is a science of art, therefore I thought I could find my place


Did you attend school for fine art or design or Communications?
My academical training was in Fine art; therefore I had to learn commercial art on the job. My first job in advertising was a cut\paste finishing artist, where I had to bribe my seniors with beer to learn commercial art.

With your busy schedule as an NCD, do you have enough time left to indulge in Creative?
You can never take “C ” out of NCD’s job. In Advertising creativity does not just mean twist in the story or writing an award winning commercial, finding an unorthodox solution is creative, simplifying a complex problem is creative, digging a potent insight is creative, just about anything which enhances the business or enriches the consumers is creative.


Komal Bedi Sohal | DesiCreative in Dubai

Ranked #1 Creative Director in the Middle East by The Big Won report 2009 and #8 Top Art Directors in the world. Komal has just come back from New York after picking up a gold, silver and bronze pencils and 6 shortlists at The One Show. She also picked up an ADC Gold Cube and a Silver Cube on the same trip. This years laurels also include a silver Andy’s, Silver Clios and gold at New York Festival. And now to Cannes.

Why are you into Advertising?
Because in the morning I love my job… by the time the day ends I hate it. Between loving and hating, I feel alive.

Did you attend school for fine art or design or Communications?
I did. BFA, M.S.U. Baroda for 4 years. My specialization was advertising. Still hazy about what I learnt.

Were there any particular role models for you when you grew up?
Honestly it was so long back I don’t remember.