Y&R

Red Cross by Y&R, Dubai

May 23, 2012CreativeAdvertising Agency, Amin Soltani Planner, Dubai Chief Creative Officer, Gitten Tom, Kalpesh Patankar Agency Executive Producer, Leng Panganiban Photographer, Mojtaba Komeili Retoucher, Nadine Ghossoub Agency Producer, Sajesh Pudussery Copywriter, Shahir Zag Art director, Shahir Zag Creative Director/ Art Director, William Mathovani Creative Director / Copywriter, Y&Rno comments

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine Ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom

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Red Cross by Y&R Dubai

May 4, 2012CreativeAdvertising Agency, Amin Soltani Planner, desicreative, Dubai Chief Creative Officer, Gitten Tom, Kalpesh Patankar Agency Executive Producer, Leng Panganiban Photographer, Mojtaba Komeili Retoucher, Nadine Ghossoub Agency Producer, param, paramvir, Sajesh Pudussery Copywriter, Shahir Zag Art director, Shahir Zag Creative Director/ Art Director, singh, William Mathovani Creative Director / Copywriter, Y&Rno comments

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Stopache by Y&R Dubai

August 13, 2011CreativeAdvertising Agency, Dubai Chief Creative Officer, James Day Planner, Kalpesh Patankar, Kalpesh Patankar Art Directors, Kalpesh Patankar Photographer, Matthew Collier Account Director, Shahir Zag, Shahir Zag Creative Directors, Shaik Shibli, Umran Shaikh Copywriters, Y&Rno comments

Advertising Agency: Y&R, Dubai

Chief Creative Officer: Shahir Zag

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Directors: Kalpesh Patankar, Shahir Zag, Umran Shaikh

Copywriters: Shahir Zag, Kalpesh Patankar

Photographer: James Day

Planner: Matthew Collier

Account Director: Shaik Shibli

LAnd Rover: Species : Y&R Dubai

August 3, 2011CreativeAdvertising Agency, Dubai Creatives, Kalpesh Patankar, Shahir Zag, Y&Rno comments

Advertising Agency: Y&R, Dubai
Creatives: Kalpesh Patankar, Shahir Zag

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Accessories Required

November 3, 2010CreativeDubai, Harvey Nichols, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&Rone comment

Campaign name: Accessories Required (Autumn/Winter 2010 campaign)

Creative agency: Y&R Dubai

Client: Harvey Nichols

Ad titles : (1) Tazer, (2) Altitude Sickness Pills, (3) Pepper Spray, (4) Defibrillator, (5) Personalized Towels, (6) Self Defence, (7) Lipstick Stain Remover (8) Evil Eye Charm, (9) Airhorn, (10) Smelling Salts

Brief: To announce the launch of the Autumn/Winter Collection at Harvey Nichols.

The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.

Creatives: Shahir Zag , Komal Bedi Sohal

Photographer : James Day

Planner : Nadine Ghossoub

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Komal Bedi Sohal | DesiCreative in Dubai

June 28, 2010Creative, Interviewsand, bedi, Creative, desicreative, director, Dubai, ecd, executive, komal, rubicam, sohal, Y&R, young5 comments

Ranked #1 Creative Director in the Middle East by The Big Won report 2009 and #8 Top Art Directors in the world. Komal has just come back from New York after picking up a gold, silver and bronze pencils and 6 shortlists at The One Show. She also picked up an ADC Gold Cube and a Silver Cube on the same trip. This years laurels also include a silver Andy’s, Silver Clios and gold at New York Festival. And now to Cannes.

Why are you into Advertising?
Because in the morning I love my job… by the time the day ends I hate it. Between loving and hating, I feel alive.

Did you attend school for fine art or design or Communications?
I did. BFA, M.S.U. Baroda for 4 years. My specialization was advertising. Still hazy about what I learnt.

Were there any particular role models for you when you grew up?
Honestly it was so long back I don’t remember.

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