Vrinda is a 20-something writer from Pune, who loves her hometown but secretly loves Mumbai more. She also loves dogs, windy days, K3G, and is allergic to lactose, lies, and misogyny.

Why are you into Advertising?
It’s funny, but when I was a child I often found myself thinking of alternate endings to TVCs, or making up print ads in my personal diary. I find advertising to be a very thrilling blend of creativity, understanding of culture and human psychology, and of course, the power it has to make or break a brand. I have been a journalist for 3 years, dabbled in travel writing and content writing, but I find advertising to be the craziest, most amazing ride I’ve been on. It’s been 5 years, and I only love it more and more by the day!

Did you attend school for fine art or design or Communications?
I studied in Ahmedabad for my post grad- I studied creative communications at MICA.