Prasad Kelkar is a Mumbai based Illustrator, Motion Designer and Art Director.
After graduating from Sir. J.J. Institute of Applied Arts(2004) he worked as an illustrator with TATA Interactive Systems. He currently leads the Motion team at TAG Vinnatti, a Design and Branding firm. He has also collaborated with different agencies like LOWE Lintas, Digi Law & Kenneth, Brand Movers, Mindbird for various clients like Thomas Cook, Oakley, Surf Excel, MTS, Axis Bank, Union Bank, Tupperware, Godrej, Lodha, HOH to name a few.
Why are you into Motion graphics?
I like Motion graphics because it allows me to tell stories in different styles, mediums and materials. There is no fixed production pipeline, each motion project comes with a unique challenge and that pushes you to learn new things. Because of motion graphics I started gaining serious interest in photography, cinematography and music.
Did you attend school for fine art or design or Communications?
Yes, I did my graduation from Sir J.J.School of App.Art (2000-04)