Brief: To announce the sale at Harvey Nichols.

The annual Harvey Nichols Sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai showcases damaged items from the collection that are now owned by multiple people to convey the aftermath of a sale, and the idea of ‘you break it, you bought it’.

Creative agency : Y&R Dubai
Client : Harvey Nichols
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art Director : Kalpesh Patankar
Planner (creative agency) : Nadine Ghossoub
Photographer : James Day
Agency producer : Amin Soltani
Exposure : Print / Outdoor
Country of Origin : U.A.E.

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