Advertising Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Illustrator: Kristy Ligones
Account Supervisor: Nadine Ghossoub
Shahir Zag
Land Rover by Y&R Dubai
Advertising Agency: Y&R DUBAI
Chief Creative Office: Shahir Zag
Creative Director: Shahir Zag, Husen Baba
Copywriter: Shahir Zag, Guillaume Calmelet
Art Director: Shahir Zag, Husen Baba
Illustrator: Kristy Ligones
Account Supervisor: Sarah Locke
Advertiser’s Supervisor: Jean Atik
Account Manager: Pierre Farra
Harvey Nichols ‘Sale’ by Y&R Dubai
Brief: To announce the sale at Harvey Nichols.
The annual Harvey Nichols Sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai showcases damaged items from the collection that are now owned by multiple people to convey the aftermath of a sale, and the idea of ‘you break it, you bought it’.
Creative agency : Y&R Dubai
Client : Harvey Nichols
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art Director : Kalpesh Patankar
Planner (creative agency) : Nadine Ghossoub
Photographer : James Day
Agency producer : Amin Soltani
Exposure : Print / Outdoor
Country of Origin : U.A.E.
Stopache by Y&R Dubai
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar
Art Directors: Kalpesh Patankar, Shahir Zag, Umran Shaikh
Copywriters: Shahir Zag, Kalpesh Patankar
Photographer: James Day
Planner: Matthew Collier
Account Director: Shaik Shibli
Harvey Nichols Sale by Y&R Dubai
Advertising Agency: Y&R Dubai, UAE
Creative Directors: Shahir Zag, Kalpesh Patankar
Art Director: Kalpesh Patankar
Copywriter: Shahir Zag
Planner: Nadine Ghossoub
Agency Producer: Amin Soltani
Photographer: James Day
Accessories Required
Campaign name: Accessories Required (Autumn/Winter 2010 campaign)
Creative agency: Y&R Dubai
Client: Harvey Nichols
Ad titles : (1) Tazer, (2) Altitude Sickness Pills, (3) Pepper Spray, (4) Defibrillator, (5) Personalized Towels, (6) Self Defence, (7) Lipstick Stain Remover (8) Evil Eye Charm, (9) Airhorn, (10) Smelling Salts
Brief: To announce the launch of the Autumn/Winter Collection at Harvey Nichols.
The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.
Creatives: Shahir Zag , Komal Bedi Sohal
Photographer : James Day
Planner : Nadine Ghossoub
