Client: Enolaton
Agency: YUWEUS, Kolkata, India
Creative Ideators: Sanjeev Dassani, Aanton Mookherjee
Copy: Sanjeev Dassani, Abhishu Rakshit

Some ads (or pieces of communication) become special not because of the artwork, big idea or the metal they earn, but because of the circumstances they were created in and the cause they were created for. This little effort was one such.

ENOLATON is a budding ‘new age’ music group, ‘band’ as they prefer calling themselves, with some of the best talents in Kolkata collaborating to create an exciting genre of music. And the best part is that they are experimenting with sound, lyrics and compositions, instead of trying to ‘follow’ an existing formula.

We (at YUWEUS) thought of giving ENOLATON this piece of communication to add to their spirit of experimentation. They agreed to the idea, and that’s what makes them even special!

On #WorldMusicDay, we urge all the advertising professionals who love their music to help a new music group grow. Let’s take up the #IAdMusicToMyPortfolio Challenge and support the cause of music.

Maybe this won’t do justice to our number targets, but it will do a world of good for music.