Amish Sabharwal, one of the lost children of the bridge generation has desperately tried to do nothing and everything at once and ended up in Advertising.
He believes in happily ever after (Not be confused with Happy Endings) and would like to be a celebrated work in progress.

If a Schizo was to yank pages out of random books about music, fiction, Chess, TV, beat poetry, theatre, cinema, voice performance, dance and stick them hastily into a hardbound cover in no particular order, he would get a piece of work called ‘The life and whims of Amish Sabharwal’. And it might read out like a rant.

Why are you into Advertising?
I wanted two things in life, a fairy tale romance (which has nothing to do with advertising) and a job I would love going to every single morning. Advertising has been a book shelf for a disjointed work like me. And I love the hunt. Nothing like pumping distracted and cynical minds with magic lead.
(more…)