Aaranya Roy

6 Ballygunge Place by Inner Circle

Durga Poojo : 6 Ballygunge Place by Inner Cirlce, Kolkata

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Durga Puja is a time of celebration. West Bengal’s biggest carnival is incomplete without it’s festival of flavours. Just as Ma Durga arrives home, 6 Ballygunge Place has also arrived with their delectable Puja menu, which is sure to satiate all your Pujo cravings. The campaign accurately depicts Ma Durga’s descent from her heavenly abode, the spoon symbolising her descent into the realm of flavours, and the copy communicating the wait as we prepare for our Ma’s homecoming.

Client: 6 Ballygunge Place
Agency: Inner Circle Advertising
Creative Director: Siddhartha Sankar Ray
Art Director: Siddhartha Sankar Ray
Associate Account Director: Waindrilla Saha
Senior Copywriter: Aaranya Roy

6 Ballygunge Place by Inner Circle
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Prevent Pollution : Pasari Group by AdvertEyes

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Presenting the Durga Puja social media campaign for the real estate brand Pasari Group. Durga Puja is a ten day annual Hindu festival that reveres and pays homage to Goddess Durga. The festival marks the victory of Goddess Durga against the shape-shifting demon ‘Mahisasur’. It epitomises the victory of good over evil. The deadliest demon humanity faces today is undoubtedly ‘Pollution’. Hence, various types of pollution are personified and given a demon-like face. The only way to get rid of these is to ‘Asur (Demon) Vadh (Destruction)’ which means ‘Destruction of the Demon’. The most harmful types of pollution has been highlighted in the campaign so that most people can relate and work towards a pollution-free environment. These types we have highlighted are ‘Dhuasur Vadh’ (Destruction of Air Pollution), ‘Kachrasur Vadh’ (Destruction of Littering), ‘Plasticasur Vadh’ (Destruction of Plastic Pollution’ and ‘Awazasur Vadh’ (Destruction of Sound Pollution).

Advertising Agency: Adverteyes, Kolkata
Account Manager: Akshat Harlalka
Creative Director: Shivam Bajaj
Associate Creative Designer: Singh Arijit
Copywriter: Aaranya Roy