Advertised brand: Casting Creme Gloss | L’Oreal Paris | India
Advert title(s): Casting Creme Gloss | Motion Print
Client: L’Oreal Paris
Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram
Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled
L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.
The newspaper Ad
https://www.youtube.com/watch?v=h3CSKrx9QHs
Thank you WOWSOME, but I hate you..If the video could be more I able to say “Yes to Color”.
Very nice thought. Again, I would like to know what happened. How many downloads etc.