Advertised brand: American Express
Advert title(s): Amex Black
Headline and copy text (in English): Amex Black – This gatefold spread demonstrates the buying power of an Amex Black Card.
Media (see available options below): Print
Advertising Agency: Miami Ad School
Creative: Kien Quan
In order to help people reduce their sugar intake, we created “Sonic Sweetener”.
Based on the research by Dr. Charles Spence at University of Oxford, (and their support)
We created the sound track help focus your attention to sweet taste in food / drink, it makes you taste sweeter as a result.
Background:
Over consumption of sugar causes many health risks,
And it is becoming global issue. In recent years, many media such as New York Times, Wall Street Journal, BBC, Time magazine etc,,, are
Talking about this problem frequently. New facts has been revealed. US, UK and other countries started Sugar Tax (Soda tax).
In China, obesity is social problem. Over consumption of sugar is one of the reasons. Lack of awareness on this problem is contributing factor.
So, we wanted to propose unique, innovative idea to reduce consumption of sugar and enhance awareness.
Solution:
Based on research by Dr. Charles Spence at University of Oxford, and their support, we created original sound track, “Sonic Sweetener.”
Because we naturally associate a specific soundtrack with sweetness, listening to the soundtrack helps focus our attention on the sweeteness in the food / drink, and that is why it feels sweeter as a result. Thus, it could help people reduce their sugar intake.
*XINCAFE is café / creator’s space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also supports innovative technologies.
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STAFFLIST:
Advertising Agency: Name, City, Country BEIJING DENTSU ADVERTISING CO., LTD.
Executive Creative Director: Kazuki Tsuburaku
Creative Director: Takamori Kadoi
Art Director: Atsushi Fujimaki (IMGSRC)
Copywriter: Takamori Kadoi / Si Tan
Planner: Takamori Kadoi
Sound Production: LADER PRODUCTION
Sound Designer: Chester Beatty
Producer: Ryo Harada
Technical Advisor: Qian Wang (University of Oxford)
Product & Web: IMGSRC SHANGHAI
Product Designer: Yuki Zetsu, Kazuya Otsuka
Producer: Shinji Takahashi, Ryuta Ohara
Technologist: YAGUCHI ELECTRIC CORPORATION, DAI TAKAHASHI (IMGSRC)
Technical Advisor: Qian Wang (University of Oxford)
Film Producer / Director: Taiki Soma (DNA CHINA)
Cinematographer: SIE RUIMING
Gaffer: SUN YATAO
Executive Producer: Taiki Soma & Chow Xin Yi
Advertised brand: Tiffany & Co.
Advert title(s): The Gift Bag Collection
Headline and copy text: The Gift Bag Collection – Tiffany & Co.’s jewelry is promoted on the handles of their gift bags. Customers can “try it” before they buy it.
Media: Promotional Design / Packaging
Advertising Agency: Miami Ad School
Creative: Kien Quan
Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?
THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.
Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.
Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…
Watch our commercials here:
Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin
Advertising agency: Memac Ogilvy Label, Tunis, Tunisia
With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.
The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don’t deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they’re ads.
So we decided to engrave the experience of watching a real car crash in young drivers’ minds FOREVER.
By getting them to watch someone they love die.
LIVE.
To do that we hacked YouTube’s live broadcast feature and broadcasted a 6 minute pre-filmed video of their favorite vlogger as if it were live.
The hacked broadcast generated record high results:
Over 2500 fans watched in real time
Fans sent in thousands of worried comments and “Aha-got the message” posts
By the next day 57.000 youngsters had watched the broadcast – a clear indication our message made an impact.
Credits
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Idan Regev
VP Creative Director: Idan Levy
Social & Digital Creative Director: Idan Kligerman
Creative Team: Niv Herzberg & Evgeniy Utkin
VP Client Services: Maya Salomon
Account Executive: Shirley Konka
VP Content & Production: Dorit Gvili
Production Manager: Maya Palmon
Creative Coordinator: Eva Hasson
Video Editor: Dan Deutsch
Traffic Director: Ronit Doanis
Studio Manager: Yaron Keinan
Graphic Designer: Yulia Zak
To communicate Ford Edge’s ‘Park Assist’ technology and emphasize its importance, we created rulers engraved with the car’s silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car’s advanced technology.
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss
Many of you have probably been there. Trying to make a baby that is.
Well if so, you’re probably familiar with the “drop-everything-you-are-doing-and-come-quick” text message scenario.
which if you are using Life’s new Ovulation Prediction Kit by life, would probably look a lot like this.
Chief Creative Officer: Jonathan Lang
Creative Director: Idan Levy
Art Director: Itamar Paradny
Copywriters: Kobi Cohen, Eddie Gartsman
Photographer & Photoshop: Yaniv Shachar
VP Client Services: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss
UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.