Advertised brand: BMW xDrive
Advert title(s): Time Matters
Headline and copy text (in English): Never be late again.
Advertising Agency: Chimney Berlin
Creative Director: Florian Weitzel
Art Director: Claudio Castagnola
Copywriter: Paula Gete-Alonso
Synopsis:
We wanted to promote the new BMW Connected App that helps keep you on time. So we thought: “What would have happened if we had been late to the most iconic events in history?”. Clearly, time matters.