Yamaha Musical Instruments are patronised by some of the most accomplished artists around the world. Yamaha Music Square stores are operated under the direct supervision of Yamaha, retailing some of the finest Yamaha musical instruments. The idea behind this poster campaign is to encourage young, budding artists to take to Yamaha. The campaign focuses on the ambitions of a budding artist, while making them relate to the affordablity of Yamaha products.
The look and feel is young and yuppie, lending to the appeal while the message is loud and clear. The campaign is not intended as a mainstay campaign. It is meant to create extensive visibility in activation opportunities among the youth audience.

Advertising Agency: Bold Creative Shop, Bangalore
Client: Music Square
Creative Director: Mahadev Kaushik
Art Director: Santhosh K
Illustrator: Santhosh K
Copywriter: Mahadev Kaushik