Monthly Archives: June 2020

Nikhil Kashyap : Copywriter Content Creator

Nikhil is a copywriter/ content creator from Bangalore. He’s more an introvert and can appear to be reserved initially. Cycling and photography are two of his interests that’s perused actively. His dog cookie plays a vital role in his life. In short, he’s a proud foodie, avid reader and a person who has a keen interest towards the spiritual side of life. 

Why are you into Advertising?
I have a strong aversion to routine. The fact that each day in advertising holds something different is the main reason for me to be in this profession.  

Did you attend school Communications School or BMM or Literature..?
I did my BA in Journalism, and yes Literature was one of the subjects which I studied during the course of my under graduation. 

What makes a good writer?
It’s been 5 years since I’ve taken up writing as a profession. I will need a few more years of experience to answer this question with absolute confidence. As of now, I personally feel a good writer is one who keeps his/ her/ other writing simple, thoughtful and impactful.   

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Hello Winter by Autumn Winter

Advertising Agency: Autumnwinter Communications & Design, India
CCO / Creative Director: Karan Rawat
ACD: Suhas PanchalArt Director: Ishan Meher
Senior Writer: Ribayah MemonPhotographers: jeetu & kinnari J&K
Account Executives: Namrata Valecha, Parshva Doshi
Producer: Soni Hiren / AL2U Production Thailand
Stylist: Bo Lisa / Bangkok
Artwork & Graphic Artist: Diwakar Jakkani
Photoshop / Image:proshot : Naresh Berde / aw

The North Face (Spec Work) : Miami Ad School

Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar

Description/Synopsis:
Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

Supernova Design | Brand Film

Project Description
Through intelligent strategy, beautiful design and memorable storytelling, Supernova helps wonderful products and services shine brighter so they can change the world. This brand film is a luminous explosion of colorful goodness, celebrating our studio’s passion, philosophy and feline namesake.


Supernova Design is a boutique design and animation studio founded by sisters Asavari & Shaivalini Kumar so they could join forces and make awesome work together while living far apart. Their remote team comprises of a multicultural collective of artists that are spread across India, US, Denmark, and Columbia. Combining expertise in communication design and animation direction, Supernova has created award-winning independent short films along with work for clients like Youtube, Google, Slack and Adobe. – www.supernovadesign.net

Creative response from a Finnish retailer to Finns working from home half-dressed.

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring – a collection of half-formal outfits for Finns working from home half-dressed. 

Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.

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Comfort Knows No Companion: Miami Ad School

Title: Comfort Knows No Companion
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad

Description:

Comfort should always come first, no matter the consequences. Purchasing and wearing a pair of Crocs is a serious and personal life-threatening commitment. It is not for everybody, but it is definitely the choice for those who favor comfort above everything else.