Monthly Archives: February 2014

Do You Have What It Takes To Go Fund Yourself?

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We spoke to Anshulika Dubey, Co-Founder | Strategy at Wishberry.in about crowd funding.

Srinivas Sunderrajan, a bassist in a metal band and an innovative filmmaker, wanted to make a movie called the Greater Elephant. Based on a mahout who has lost his elephant, a faithless constable, a fangless Dracula (and many others), Greater Elephant delves into the hunt for something significant and meaningful. Vasuda Sharma, an artist who rose to fame in her earlier days at Aasma, the famous Channel V band, went on to study at the Berklee College of Music. Her dream was to get artists from across the globe together and produce an album that brought to life a fusion of western and classical music—Stay Attuned.

What was obstructing both these artists from realising their dreams? Money. Srinivas lacked funds to market his movie or sell it to theatres and the distribution of Greater Elephant largely restricted to friends and family. Vasuda needed the money to hire the right music technology and bring together all the people she wanted in the album. Similarly, many other creative and innovative people in this country face the problem of limited funding and most ideas die without having a chance to be implemented.

Enter Wishberry.
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Prashant Miranda: Interview with an Illustrator


Prashant Miranda grew up in Bangalore, studied at the national institute of design Ahmedabad and moved to Toronto, Canada. He is an artist, animator and scribe and balances his life between Canada and India. He documents his travels through his watercolour journals,

illustrates children’s books, paints murals and animates short films. His blog can be found here.

Why are you an Illustrator?
I love to draw and paint.

Did you attend school for fine art or design?
I studied at the National Institute of Design, Ahmedabad, and specialised in Animation Film Design.

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Arjava Vig, Creative Director, FoxyMoron

Born and raised in Mumbai, Arjava has a Bachelors degree in Mass Media with a specialization in Advertising. His first stints in the advertising field were summer internships at Ogilvy and Euro RSCG. Arjava joined FoxyMoron in 2009 as a junior visualizer when the team comprised of not less than 5 people. Currently, as the Creative Director at FoxyMoron, Arjava’s responsibilities include conceptualizing and executing strategic and integrated campaigns in the digital marketing space. When not busy in front of his Mac, he can be found planning a holiday he seldom takes or in front of the TV watching his beloved Manchester United. 

Why are you into Digital?
I guess it chose me more than I chose it. I originally joined Foxy as a print designer but as they say, necessity is the mother of invention. One day, our digital designer was backed up so I pitched in and made my first website layout. It was absolutely terrible, but I loved working on it.

Did you attend school for fine art or design or Communications?
I had a course on design in college but that’s about it. I’ve pretty much taught myself everything I know about design, by constantly researching, practicing, screwing up & fixing it. I’m not sure if that’s a good thing or not, but it’s the only way I’ve known.

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Sumedha Sah : Interview with an illustrator

Sumedha Sah is a self taught artist and illustrator and hails from the beautiful hill station of Nainital. Having completed her Bachelor’s degree in Architecture from MIT Manipal, She is currently pursuing her Master’s degree in Sustainable Architecture from CEPT University in Ahmedabad. Her artwork is inspired by mundane life experiences, her travels and her innate love for nature. She enjoys spending time with her pets, 3 dogs and a cat. As well as travelling to the unexplored parts of the world.

Some of her clients include, The National Geographic Traveller Magazine India, TED x India and Full Circle Publishing based out of Delhi.

Why are you an Illustrator?
I draw because it gives me immense joy. I draw for this simple reason everyday. With a sketchbook and a box of travel watercolours, I doodle and create. I find inspiration in the happenings of everyday. I strongly believe in the simple joys and know that many of our lives go by, doing things for the head rather than the heart. My sketchbooks are a way to document my life and record the thoughts that cloud my mind on certain days. On others they are a mirror to what I feel.

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Xolo Mobile by McCann Ericksson

Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea

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