2018 is about to end but we all know that email marketing still works better than many other forms of marketing. If you have a business in this day and age and want to grow your brand and your business, you must start connecting with your audiences. And that starts with email. Though other forms of social media are very prevalent, emails still work most effectively. To be able to connect with your audiences via email, you must start knowing your TG and collecting their email address. It only starts from there. Building email lists takes time and managing them takes effort, but its all worth it because emails work. It takes special care to ensure that your email doesn’t land up in someone’s spam box, or that your target audience deletes your email without reading it. We have collected a few notes on how to manage your email marketing for more effective ROI. It’s also easy to make your campaign go wrong. So here are some very helpful tips on what to do and what not to do with your email campaign.

Here are a 1o points to keep in mind about the dos and donts of email marketing. There are many more interesting articles on this subject here at Campaign Monitor.