Digital

All the exciting digital work

@TravelBot by BBR Saatchi : Innovation in Digital

Creative, Digitalno comments

So you decided last night you’re going to the Cannes Advertising Festival after all but didn’t get a chance to book your hotel.
No problem! All you gotta do is message @TraveloBot on Facebook and he’ll do the rest for you.

Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind. A user friendly and highly intuitive bot it allows travellers to seamlessly and rapidly find and book a hotel using the Facebook messenger app.
All travellers need do is enter the name @TravelorBot in the messenger window and say “Hi” to start the process. From there the bot will guide them through the search and ordering process using a series of simple questions.

With the rise of the spontaneous traveller, increasing app fatigue and the growing number of people using messaging as their platform of choice, a hotel booking bot seemed to make perfect sense for the Travelor hotel booking website.

To get started type @TravelorBot in your Facebook messenger

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Technology Officer: Roy Zoaretz
Executive Creative Director: Jonathan Lang
Copywriter: Ronny Azulay
Art-Director: Yuval Zuckerman

Super-Pharm Israel Beauty Academy

Case Study, Digitalno comments

As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube “Beauty Academy”.

An academy which will mold and instruct Israel’s next generation of beauty vloggers.

Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions.

To date in Israel there are:
– over 3.5 million monthly beauty related searches
– over 1 million monthly make-up & cosmetic searches
– with 35% of those searches being carried out on YouTube

At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm’s leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.

So Super-Pharm’ launched a search for Israel’s next big “Beauter”:

20 candidates have been selected so far to attend the Academy which will open its door on May 16th.

The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging:

From video self-presentation and video editing techniques, to journalism and social media skills.

It’s bound to get interesting, so stay tuned!

Links:

Super-Pharm “Beauty Academy”:

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How we pushed up ‘Lead Conversion Rate’ at Langoor by 35%

Digital, Guest Articlesone comment

By Avinash MB, Digital Marketing Leader| Ex-entrepreneur| Product Marketer| Growth Hacker | Content Marketer at Langoor Digital.

One of the challenges we faced in the beginning of the year 2016 was a big drop in quantity and quality of inbound leads which were generated at Langoor. This is a seasonal behaviour where business leads dry out during Dec-Jan due to the holiday season setting in. We decided to run some interesting experiments to see if we can improve our conversion rates for leads during this lean phase of the year.
Quantity of people visiting
Having already pinned down the ‘Digital Agency’ keyword on Google Local as well as organic listing, we knew that the quantity of people visiting our website is a function of market demand. It had dipped due to seasonality so we decided to improve the number of leads by focusing on improving conversions. The aim was to get the same number of leads with lesser number of visitors to the Langoor website.

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Fruit Bowl Digital : Agency Profile

Agency Profiles, Digitalno comments

Fruitbowl Digital is a full service Interactive media agency, a tight-knit team of creators, doers, organizers and overall talented souls. Their specialization starts from conceptualization to creating & designing the media for executing digital campaigns on social media, search and innovative platforms to increase the brand reach. They strongly believe in building long lasting brand impressions.

What made you start Fruit Bowl Digital?
When we were just out in the real world, we observed the market and came across a gap in Central India. As we were really interested in advertising and had a lot of ideas on our mind, we decided to start Fruitbowl.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe in choosing talent over education. Education does not matter as much as the kind of work an individual can do.

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Inkoniq : Agency Profile

Agency Profiles, Digital, 2 comments

Inkoniq is an award winning UX driven product engineering company, founded in 2011 with offices in Bangalore and New York. Inkoniq provides full stack product engineering capabilities in the space of Mobile, Web and IoT.

Inkoniq won the best Startup award at Silicon India Startup City in 2012. Inkoniq is also featured among the top 20 promising enterprise mobility companies of 2014 by CIO and top 12 iOS development companies in India by ContractIQ. The mobile apps and websites designed by Inkoniq have been showcased at TED, WIRED & INK conferences. Inkoniq’s portfolio comprises of Fortune 500 brands and hottest global start-ups including brands like Lowe’s, Flipkart, Townsquare Media, Zoomcar, NDTV, Sesame Street, Star Sports and many others.

Here we had a chat with Rajesh Kumar, Founder and CEO, Inkoniq.

How was Inkoniq born (and when)?
Prior to starting Inkoniq, I was heading the key experiences division that focuses on the user experience and mobile apps at AOL. Around the time when AOL acquired huffington post, we had the option to continue whatever we’re doing or pursue our dreams.

The idea had been bubbling for the years and we saw an opportunity when we were laid off.
The biggest dilemma at that point was product or services. One of the things that was common among all us co-founders was that we were all ux driven. So, collectively we decided until we arrive at a product idea that we feel passionate about, we’ll start a service organisation focused UX design and mobile app development.

With the little bit of savings I had, three of the co-founders and myself started Inkoniq in Feb 2011 with a vision to be an iconic brand in the space of UX driven app development.

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Graffiti Collaborative : Agency Profile

Agency Profiles, Digital, 4 comments

Graffiti Collaborative is a 4.5 years young creative agency. Its expertise lies in identifying the problem of a business and finding a creative solution. It believes that the solution usually lies in identifying the problem. Most people identify symptoms but it’s another skill to be able to differentiate them from the actual problem. That is the USP of this agency.

Although it started out as a digital agency, it soon realised that problems cannot be solved through a single medium alone. Once a creative strategy has been thought through, one needs to choose the right channels of communication based on several criteria. Today, Graffiti develops 360 degree creative communication strategies for its clients and delivers on digital, design, films, events, tech and everything creative. It strictly sticks to its expertise of strategies and tactics and doesn’t venture into the more ‘lucrative’ media buying space. The company will continue to evolve in the coming years keeping up with the times. The best is yet to come.
How was Graffiti Collaborative born (and when)?
This is a little complicated story and quite honestly, is being told to a larger public for the first time. It started out as a digital agency in a small shared room – sitting knee to knee for a few months. Once we realised we had more to offer to the communication industry, we packed off to a beautiful space which became our home for the next few years. As we learned more, we observed how this industry functioned – and we found it rather competitive. We figured that the quality of work is higher when collaborating rather than competing – and that’s how from Graffiti Media, we became Graffiti Collaborative. With that small but very significant change in our mindset, we have now become an agency which strives to change many standards in this industry. Our tagline – served with love – is a testament to it! We hope to bring out love in this industry. Love for what we do, love for people working with us and love towards nature and all things around us.

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Ting Digital : Website We Liked

Creative, Digital, no comments

TING Digital is the digital portfolio showcasing website of TING, a 50+ member team based out of Mumbai and Chennai. “We work with our clients in the Digital, Social Media and Branding etc. We wanted to showcase our work in a cool and unique way and hence decided to create this domain which helps us stand out from the clutter.”

ting digital

Elite Turkish Coffee digital initiative

Digital, Internationalno comments

Elite Turkish coffee is one of the country’s oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience.

So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they’re the good guys.

The guys you can count on to help you no matter what.

They’re the guys that’ll help you move out of your old apartment and schlep your stuff to the new one.

That’ll come rescue you at 2 AM when you get stuck on the freeway.

The ones that’ll throw you the most amazing bachelor party ever.

And the ones that’ll make sure that if your wedding proposal went south twice – it won’t happen a third time!
Elite Turkish Coffee proudly presents: “Saving the Wedding Proposal”

A fresh piece of content we hope you’ll enjoy:

https://youtu.be/-X4t3gvMNVQ

Credits:
Air Date: December 2015
Client: Strauss Group – Elite Turkish Coffee
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham & Liron Cohen
Art- Director: Carmel Gilan
Digital Creative Director: Maayan Dar
VP-Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
VP-Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account executive: Mor Aharon
VP Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production company: Jiminy Creative

Vardhaman Textiles by Reverse Thought

Creative, Digitalno comments

Vardhman Textiles Limited – Digital and Corporate Communication
Website Credits
Tushar Garg – Creative Director
Sunidhi Garg – Content Strategy and Creation
Priyanka Tawde- Website Design
Nitin Dabholkar – Infography & Icons
Varsha Anubhule & Ashwini Shinde – HTML5/ CSS3 Development

Manufacturing _ infographic

 

Vardhman 3 vardhman 4

vardhman2

 

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