Sabai Foot Spa

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
Published: foot-in-mouth

cold-feet

two-left-feet

6 thoughts on “Sabai Foot Spa

  1. AA says:

    Confused about the caption – “For all other foot problems” …

    What are other foot problems? Problems of the other foot? Or perhaps problems other than some problems? That one word other makes me look suspiciously at this place – one will go there and be told “Ah! We dont cover this!”

  2. Takesh says:

    where is Sabai Foot Spa? I want to go there.

  3. Aakash says:

    Don’t get it. Looks interesting but other than that the line and visual don’t complement each other. What do they mean by “for all other foot problems”.

    Someone please explain!

  4. Ratlion says:

    While Sabai Foot Spa can’t help you with foot-in-mouth disease (saying the wrong thing at the wrong time), cold feet (being nervous) or ‘twinkle toes’ (clumsy dancing skills) , they can help you with ‘all other foot problems’.

    :D

  5. Ratlion says:

    Oooh…sorry, the last one would be ‘having two left feet’ (inability to dance)…not ‘twinkle toes’!!

  6. ChiefBrutus says:

    Gud creatives.. but not everyone will understand..Ratlion’s explanation will have to go as footnote so commoners understand n appreciate the creative…

    For all other foot problems.. Sabai.. so will they cure it or add more ??

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