Mar 10
Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art director: Noufal Ali
Copywriter: Arun
Photographer: Stock, Sanoop Ramachandran
Mar 09
Sachin is a Creative Director at Cartwheel Creative in Mumbai.
You are sitting alone doing nothing at home on a lazy Sunday afternoon.
And suddenly you feel that someone is watching you.
You start wondering who??
Then you realise it’s your bag that’s lying in a corner staring at you.
Not only the bag but your PC speaker, the window, the ceiling fan, tea cup etc. are looking at you.
And the Face-o-rama starts.
I believe every object has another identity besides it’s own.
Look at the things around you from a different perspective and you’ll meet a new face everytime.
I shoot these known unknown faces quite often.
And happy to introduce them to you. 
Sachin Karle
Mar 04
This is the fifth in a series on DM Case Studies by Sanjeev Jasani, VP,OgilvyOne, New Delhi
The Background
In a market dominated by CRT TV (92.9% in 2008), the LCD TV holds 6.6% market share. However, according to a DisplaySearch report that analyses trends and opportunities in the Indian market, the Indian flat panel TV market is just at the beginning of a real growth curve. What with year-on-year growth of more than 100% expected for the next five years.
In fact, the report states that by 2012, LCD TV shipments will surpass those of CRT TVs in India.
Meanwhile, major brands like Samsung, LG, Sony and Philips and Indian local brands like Videocon and Onida are all focusing their efforts around LCD TV.
So the big question being, was the timing right and the market ready for the launch of Samsung LED TV?
Mar 01
Hello.
I’m Radha Ramachandran, a twenty-something illustrator and print designer based in Bangalore.
Being kind of an introvert, I’m generally not a person of many words (Well, except when I’ve got my talking hat on, in which case, I’ll talk your ear off).
When I’m not illustrating (either for a client or for myself) or trying to figure stuff out, I can be found surfing the internet, watching movies, listening to music, reading books, re-reading my favourite books, generally day-dreaming and bullying my four year old Labrador, Leo.
Oh, and I’m also known as ‘Ratlion’, which is the name I blog under over at ‘Ratlion’s Den’.
Why are you an Illustrator?
‘Cos most days, illustrating doesn’t really feel like ‘work’. Even if I weren’t illustrating professionally, I’d still be illustrating for myself.
Did you attend school for fine art or design?
I have a Bachelors in Business Management, and a one year P.G.Diploma in Visual Communication.
When I decided to switch fields after graduation, I didn’t really have any definitive goals of becoming an illustrator. All I knew was that I wanted to pursue a career in art or design. I knew next to nothing about the industry and wasn’t sure if I even had the necessary skills to back my interest, so I opted to go in for some kind of formal training. But I would say that my illustration skills have more or less been self-taught. Most of what I know, I’ve learnt by simply ‘doing’.
Feb 25
This is a fifth in a series of Case Studies by Sanjeev Jasani, VP, OgilvyOne New Delhi
A story of a hard drive
A story which depicts what lovers want
A story which helped 1000s of lovers express their love on Valentine’s Day
A story which was shot in India but got publicity in Singapore
A story which got famous in just 10 days by spending only Rs 6 lacs
A story which got a fabulous click through rate of 0.8%
A story which generated a demand of over Rs. 72,00,000 in 10 days
A story which helped Ogilvy get over 3 times this budget for the next online campaign
Today, the Indian external hard drive market stands at 1,20,000 units per quarter. In revenue figures it comes out to be at INR 456,000,000. Out of this 1,20,000 units, Seagate commands a market share of 50%, with its immediate competitor, Western Digital far behind at 15%. The rest of the market share is owned by small players and the DIY category (‘Do It Yourself – DIY means, usage of internal laptop hard drives with an external casing.)
Our recent online research found out that Seagate is very popular among the male audience because of Seagate’s decade old market leadership in internal pc and laptop hard drives. But to grow the external hard drives market, female audience can’t be left out. The current female audience of Seagate was only 5%. So, the marketing task for us was to grab the attention of the female audience as soon as possible.
Feb 22
ABOUT ME: Being a Indian born in England, I have two cultures to be inspired by the Indian heritage brings out vibrancy while British side of me is more considered, its definitely reflected in my work, I enjoy what I do and I work hard to create great work, I have had some great clients to work with and its always nice to build up good client artist relationships. STYLE: My illustrations are bold and strong. The pieces are carefully considered and this is evident in the composition with intricate silhouettes and designs. Colour is an prominent ingredient in my work; I choose to provoke an emotional connection with my selection of palette choice. INFLUENCES: I like to create design on a daily basis, it may be a small doodle in a sketch book, which may lead to a bigger idea and design, I feel this daily process keeps me fresh as a designer, ideas are crucial to my design process. I like to collect design which appeals to me, I never throw anything out as I believe that whatever I have will be useful in some way one day.
Why are you an Illustrator?
I enjoy working as a illustrator, I cant imagine doing anything else, its not a very traditional path for a indian to take, with most of my indian family and friends taking some sort of traditional career path as a accountant or doctor. I have always been creative from a young age and it felt natural to pursue a creative career. I enjoy working on a creative piece which has come straight from my imagination. Its not as simple as putting a pen to paper. Its very much an equation or formula which needs answering creatively. I often spend time figuring out a design, which I most often then not enjoy doing.
Did you attend school for fine art or design?
I have studied design from when I was at school all the way through to University where I enrolled on to a degree in Graphic design. I enjoyed my experience at university where I learned alot from my tutors and friend. It was a great environment to experiment with design. It was great time to compete with my fellow classmates and it encouraged me to always produce work to a high standard something which I still believe in today. I always want to create a piece of work which is better then the last pice of work I have created. Its what keeps me fresh as a designer
Feb 18
This is a fourth in a series of DM case studies by Sanjeev Jasani, VP, OgilvyOne New Delhi.
The Challenge:
2009 was the year of change for Pernod Ricard’s popular whisky brand, Blenders Pride. The brief was to enthuse the sales team and trade just before the launch of the new bottle in a manner that engages, excites and breaks their sense of déjà vu.
The Solution:
A very select audience of 300 recipients were sent a clay mould of the Blenders Pride bottle with a miniature hammer. The message urged them to literally break the mould, from within which emerged the new bottle. This ‘hands-on’ dramatic experience instilled a sense of pride of personally bringing the new Blenders Pride to life. And this was not all. From behind the mould, emerged the handy bottle-shaped brand booklet, highlighting all the new changes.
The novelty of this innovative mailer continued with the miniature Blenders Pride bottle, proudly sitting on the desk as a paperweight!
Feb 15
My name is Rajeev Basu. I live and work in London. I work across advertising, design and products. I’ve worked at Fallon London and The Brooklyn Brothers. And currently work for Saint London.
Why are you into Advertising?
I like being creative. I like the idea that you might come up with something that no-one else has ever thought of. And how it might take shape as a piece of film. Or a book. Or a product. Or sometimes even as a piece of advertising.
You went to study Economics at University. What made you come to work in advertising?
Advertising allows me to laugh just as much in the week as I do at the weekend.
Feb 12
This Friday’s Font is ‘SoundHorn’ by Nabina Ghosh
And the font
You can download the font SoundHorn from here for free
Feb 11
The third in a series on DM case studies from Sanjeev Jasani, VP, OgilvyOne New Delhi
The Challenge:
Draw in an audience used to India’s bastardised version of Chinese cuisine with its kitsch potpourri of red dragons, paper lanterns and fake ‘Ming’ vases, to savour contemporary Chinese food at My Humble House – the speciality restaurant at ITC Maurya, New Delhi, that goes beyond all clichés. From the decor, presentation and cuisine, everything is atypical. Although the restaurant was launched earlier we needed to keep the momentum going and this was more of a follow up activity with the same message that “This is not the chinese that you are used to.”
