desicreative

Jungle Lodges & Resorts has been running a chain of eco-resorts in the South Indian state of Karnataka for the past 30 years. This ad was created to thank all those who have partnered JLR over the years.

Elephants are big an intrinsic part of nature and also renowned for their memories so, when Jungle Lodges & Resorts wanted to thank its partners for 30 years of support, the elephant was the ideal visual choice for saying “thank you”. A cartoonist treatment was used on a jute textured background to make the message more endearing and to convey the natural- friendly activity that is at the core of JLR’s chain of eco-resorts in the South Indian State of Karnataka.

Brand/product advertised: Jungle Lodges and Resorts
Advert title: “Thank you”
Agency name: Stark Communications, Bangalore, India
Copywriter: Ravi
Art director/Illustrator: Santhosh. K

Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta

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(this article is second in a series, from Sanjeev Jasani, VP at OgilvyOne, New Delhi)

Chevrolet was going to launch a compact sedan with mid-size appeal – Cruze. A car destined to make an impact. This car breaks stereotypes, while staying true to its DNA. It’s bold. It’s stylish. It’s aggressive. It’s bigger. Faster. Stronger. Safer. And it embodies the spirit of Chevy’s legendary muscle cars. In fact, the design of the Cruze is inspired by one of the most revered Chevys ever – the Corvette. And just like the Corvette, the Cruze features a push-button start, twin-cockpit sports car interior, and an exhilarating feeling that only people who love to drive understand. The Cruze is a category breaker, in a class of its own, and a car that’s value without compromise.

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A little about yourself
I’m Satish G,  illustrator and concept artist. I’m specialized in illustration, concept art and graphic designer. My passion for illustration, comics, graphic novels and all kind of visual art shaped up my professional carrier.

Why are you an Illustrator?
“Life” is such a wonderful  thing.  Everything a creature does, is because it has this life factor dwelling in it.  And every form of life looks like a miracle to me.  The facial expressions, color, the postures , the shapes of each being is so special  and I have become addicted of playing around the above factors with my imaginations and pencil for my tools. That’s why I am an illustrator.

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Advertising Agency: Saints and Warriors Communications, Mumbai, India
Creative Directors: Parab Mahendra, Amitabh Chatarjee
Art Director: Parab Mahendra
Copywriter: Amitabh Chatarjee
Illustrator: Parab Mahendra
Group Head: Ashish Shrivastava

“Try catching our readers even glancing at the right hand side of the menu”

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From this month, with the help of Sanjeev Jassani, Vice President OgilvyOne New Delhi, and a very old and dear friend, we start a 15 episode series on DM case studies at OgilvyOne. This week we cover Pernod Ricard.

The Brief:
How do you celebrate and present the new face of an iconic spirit without denigrating the existing? More so when the spirit in question is Chivas Regal 12. The task gets even more challenging when the communication is aimed at the top rung of the core brand team that has lived through so many ‘changes’. So how do you shake them out of their ennui, raise excitement levels and ensure that this enthusiasm percolates right down to all those below them?

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For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
Published:

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The font this Friday is NoShoes, created by Nabina Ghosh.

Download this free font here

Advertising Agency: Everest Brand Solutions, Mumbai, India
Creative Directors: N.Padmakumar (Ncd), Nilesh Naik, Devesh Desai
Art Director: Devesh Desai
Copywriter: Nilesh Naik
Photographer: Sanjay Sakharkar

“Mr. Bandhopadhyay separated from his umbrella on a windy morning.
Live in Bengaluru’s tallest residential towers. The luxury apartments come with the finest of amenities and recreational facilities. And the name Tata comes with years of trust. Sounds good? Call us on 66478800.”

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Itu Chaudhuri has practiced design since 1984, when he first began to tack the word “design” after his name on his letterhead. In 1996, on his accountant’s advice, he incorporated a company under the same name, thus perpetuating that unfortunate decision. Itu Chaudhuri Design (ICD) specialises in helping clients’ businesses through design, seeking out those who believe that design can make a difference to a result, whether economic or social, and are willing to approach their project in this way.

Why are you a Graphic Designer?
I loved to draw letters and sometimes, spaces or buildings and weird inventions, a bit like a daft boy Leonardo (da Vinci, not DiCaprio). I never saw, and still don’t truly see, different kinds of design. Architecture seemed most challenging, so I chose to study it after school. To get in, you had to give an entrance exam, which meant I could, quite respectably, hide my indifferent school performance; that was nice, too.

Today. I think differently. I’d like to be a designer first, with graphic secondary. I’d like Design to be written into the strategic script at an earlier point than it is—an execution tool, rather like a pencil. How much better if we could be aprt of the mind that moves the arm that moves the pencil!  If this makes sense…

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