Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Photographer: Vikas Maurya
Production: Sound Stream Studios
Advertising Agency: Eleven Brandworks, Gurgaon, India
“Workaholic, Researcher, Self-Efficient, Moody, Thinker, Observer, Committed, Confident, Innovative, whimsical.”
Why are you an Illustrator?
I used to be good in art from childhood so while selecting a career I joined the Art school and chose Illustration for the Specialization. I cannot think of myself other than an artist.
Did you attend school for fine art or design?
Yes, to develop the Illustration in better way, its necessary to take the guidance through proper path and the same I got from Sir J. J. School of Applied Art. I consider some of my professors for developing my art during my education.
The surrounding of J. J was excellent as in terms of creative thinking. J. J. helped me to grow in my professional career as an Illustrator.
So J. J. is definitely an important part of my professional career.
Advertising Agency: 1pointsize, Chennai, India
Creative Director / Copywriter: Anantha Narayan
Creative Director/ Art Director: Sharad Haksar
Photographer: Sharad Haksar
Advertising Agency: Blackpencil India, Gurgaon, India
Creative Directors: Shweta Ahuja, Ratan Kumar
Art Director: Harshvardhan
Copywriter: Ratan Kumar
Digital artist: Anshul Dabral
Anantha Narayan is a Mining Engineer turned XLRI Grad turned light bulb salesman turned account executive turned copywriter turned blogger turned short film maker turned columnist turned word-minter turned Facebook junkie turned Delhi Daredevils supporter. In his free time, he runs the Republic of Anantha, doubles up as Creative Director of 1pointsize, plays Chief Devil at Lucifer Labs and lends a hand in steering Albert Dali Naming Consultants.
Why are you into advertising?
It’s the only field that views restlessness as kinetic energy, laziness as potential energy, lack of diplomatic finesse as honesty, bad dress sense as irreverence, and sense of humor as creativity. For a chap like me who has a healthy disdain for hierarchy and the rat race, it feels like home.
Tell us about your recent ad campaigns.
Chennai is probably the toughest market for a creative person in India. Out here, there are way too many talented people chasing brands that rarely believe in doing good work. So for creative jollies, one has to look beyond Chennai. At 1pointsize, we work on a wonderful brand called Stori. It’s based out of Bangalore. To launch their new line of full cotton clothing, we arrived at the theme ‘Supernatural cottons’. The accent was on the supernatural. The print campaign featured supernatural beings flipping for the Stori man. If you’ve seen the kind of apparel work that gets released these days, I would classify the new Stori campaign as stand-out work. Another campaign that was deeply fulfilling was our un-real estate way of launching Akshaya Today. The campaign created a record of sorts by selling 1000 apartments in 3 days. In my view, the Akshaya Today work should easily rank as the most effective campaign we’ve created in recent times.
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Advertising Agency: Nailbites, New Delhi
Founding Directors: Tarun Jangid, Anamika Joshi
Creative Directors: Anamika Joshi, Tarun Jangid
Art Director: Nikhil Raj
Copywriters: Anamika Joshi, Shashwat Rawat
A green initiative by Agrante Realty Ltd.
Background: We see extensive campaigns done around ‘save paper’ in one way or the other. Though what we usually forget about is the papers that have already been wasted. The greatest example being the one-sided print outs taken daily in corporate offices that accounts to a major portion of paper wastage.
The Thought Behind: The one-sided papers are usually taken to present the information to someone and once having done that, it gets collected in stacks with no future defined for it. Some paper get torn after a certain period, turn yellowish due to environmental factors, catch dust with no one interested in reusing them or simply gets ignored (not reused) due to many reasons as stated below:
• Difficulty in managing the papers
• Fear of information getting lost once written behind any of these papers if it gets misplaced
• Lack of professionalism in carrying these papers to meetings/conferences or to have it on desks
• Sheer ignorance towards saving paper by making use of the one-sided print outs
The Idea: We decided to solve each issue associated with using these papers by transforming them into a beautiful notebook which people would feel proud to carry and use it. With ‘Environment Day’ around the corner, Agrante decided to collect all such sheets which lay unused and convert them into 30 page notebooks which it distributed to its employees which it could usedwas used in 7 days (Environment week – 3rd-7th June).
‘Flip4Green’ is thus an initiative to turn stacks of unused sheets into ready-to-use/notebooks, so that everyone uses them to their maximum potential.
This also helped Agrante reuse around 1500 sheets of paper into 50 notebooks – with each taking you one step closer to a greener environment. All these sheets would never have been re-used otherwise as they were slowly becoming brittle and difficult to use.
Future of this idea: Agrante now has a mandatory rule where one-sided sheets get collected so that they could be converted into ‘Flip4Green’ notebooks. We plan to scale this up by asking other corporate houses to ‘collect4green’ and use it at their end. We are also ready to convert the collected sheets into notebooks for them.
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriters: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
To encourage new and small scale entrepreneurs, we created this campaign for Brand Capital, a part of the Times Group, which helps Indian companies match the media budgets of foreign giants.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra
Art Director: Sanjog Karulkar
Copywriter: Navin Chawla
Photographer: Sandeep Suvarna
Retouching: Pralhad Sawant
Account Management: Noorbanu Qureshi