TITLE: Ye Toh Aisa Hona Chahiye
RATIONAL:
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
CREDITS:
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode
